Blue Water Media Participates in the Toms One Day Without Shoes Challenge

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DC Area Web Design Firm Colleagues Go Barefoot In Support of Children Without Access to Proper Footwear.

In response to the millions of children in the world that grow up without shoes, staff at DC area web design firm, Blue Water Media, went barefoot last Tuesday. They braved boardrooms, client engagements, DC city streets and crowded airports sans footwear to participate in the TOMS One Day without Shoes Challenge (, to raise awareness about the impact a pair of shoes can have on a child’s life by going without shoes for one day.

Why are shoes so important?
Many children in developing countries grow up barefoot. Whether at play, doing chores or going to school, these children are at risk:

  • A leading cause of disease in developing countries is soil-transmitted diseases, which can penetrate the skin through bare feet. Wearing shoes can help prevent these diseases, and the long-term physical and cognitive harm they cause.
  • Wearing shoes also prevents feet from getting cuts and sores. Not only are these injuries painful, they also are dangerous when wounds become infected.
  • Many times children can't attend school barefoot because shoes are a required part of their uniform. If they don't have shoes, they don't go to school. If they don't receive an education, they don't have the opportunity to realize their potential.

Why did Blue Water Media participate?
Blue Water Media has always been involved in giving back to the community and has encouraged staff to participate in community service, either through the company or in a personal capacity since it was founded over 11 years ago. After researching TOMS One Day without Shoes campaign goals, it became clear that it met Blue Water Media’s philanthropic objectives, benefiting both those served and employees.
“It’s exciting to support such a worthy, creative and powerful campaign,” says Blue Water Media Senior Online Marketing Associate, Rebecca Rubin. “Plus it’s a nice addition to ‘business casual’!”

About TOMS
TOMS was founded in 2006 by Blake Mycoskie, inspired by a trip to Argentina where he saw extreme poverty and health conditions, as well as children walking without shoes. That’s when he recognized the traditional Argentine alpargata shoe as a simple, yet revolutionary solution. He quickly set out to reinvent the alpargata for the U.S. market with a simple goal: to show how together, we can create a better tomorrow by taking compassionate action today. To realize this mission, Blake made a commitment to match every pair of TOMS purchased with a new pair given to a child in need. One for One. “I was so overwhelmed by the spirit of the South American people, especially those who had so little,” Mycoskie said. “And I was instantly struck with the desire — the responsibility — to do more.”

About Blue Water Media
Blue Water Media is an award-winning information technology, web design, and interactive marketing agency based in Washington, D.C., with offices in New York and San Francisco. The firm provides Government, business, and non-profit clients with full life cycle support for digital initiatives including custom web & software development, commercial and government website design, digital marketing, hosting, 508 compliance and ongoing site maintenance. Leveraging cutting edge web design techniques, flexible open source software applications, emerging technologies, and integrated marketing campaigns, Blue Water Media offers a turnkey approach to attaining online success. For more information, please visit:

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Suresh John
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