Telematics Update: Facebook and Ford to unite at Telematics Detroit 2012

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Telematics Update can announce that Facebook and Ford will unite for a joint presentation at Telematics Detroit 2012 (June 6-7, Novi, MI) to reveal how a fresh approach to automotive innovation will enhance the driving experience by embracing social technology at the core of the vehicle.

Telematics update: www.telematicsupdate.com

With driver distraction high on the automotive agenda, many leading commentators question whether social media has a place in the vehicle. Traditionally, Facebook hasn’t been involved in the telematics industry but in an exclusive interview with Telematics Update, David Pio, Partner Engineer at Facebook, revealed that with the rise of connected vehicles, now is the time to “make sure that Facebook is used in a responsible way that respects driver issues”.

The right way to use social technology

Pio continued, “Most people think of applying current usage into a new medium, i.e. taking the Facebook newsfeed and narrating it into the vehicle”. However, Facebook’s vision for social technology in the automobile is not so linear, instead taking a more vehicle-centric role. Through integrating with location based services, Facebook will harness the car to make it easier to connect with friends and family.

Looking long-term, Pio, who will be speaking at Telematics Detroit 2012, believes that the role of social technologies into the vehicle will extend even further. By utilizing Facebook as an identity service it will take, “what you know about the driver to help customize and personalize the vehicle experience...things shouldn’t be generic anymore”.

The heart of the telematics industry

Telematics Detroit 2012, Conference & Exhibition, June 6-7, Novi, MI, USA will unite 1,800+ leaders from across the automotive, mobile, wireless, digital and web industries for the world’s largest B2B forum for the global telematics industry. The $200 Early Bird saving on all conference passes expires this Friday (April 13) (http://www.telematicsupdate.com/detroit/).

Speaking on their involvement at Telematics Detroit, Facebook stated that they wanted to, “go to the heart, directly to people who build products and understand what their needs are...we hope not only to learn but to educate; say what social technology is all about and how it can be used to make the owner experience even better”.

Ford stated that Telematics Detroit, ‘is a great place to get an accurate pulse on the telematics industry and meet or keep in touch with industry leaders’
For the complete Telematics Detroit 2012 conference program and speaker line-up, access the e-brochure at
http://www.telematicsupdate.com/detroit/conference-event-brochure.php or contact the Telematics Update team at detroit@telematicsupdate.com

Register before Friday (April 13) via the secure link below to take advantage for $200 saving on all conference passes: https://secure.telematicsupdate.com/detroit/register.php
About Telematics Update:
Telematics Update Conferences are the most prestigious in the industry. We produce the largest telematics events in North America, Europe & Asia, and attract the most influential speakers providing a rich environment for establishing strategic relationships and networking.
Contact:
Gareth Ragg
Conference Director | Telematics Update
T: (UStf) 1 800 814 3459 ext 7589 | (Global) +44 (0)20 7375 7589
E: gragg(at)telematicsupdate(dot)com

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Gareth Ragg
Telematics Update
1 800 814 3459 7589
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