Communications, marketing and PR pros will gather in Chicago for Ragan’s 21st annual Corporate Communicators Conference

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On April 17th, experts conduct an intensive brush-up on writing for communication pros.

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Ragan Communications presents its 21st annual Corporate Communicators Conference, its flagship training event, from April 16-18 in Chicago’s Gleacher Center.

This year, three one-day specialized summits train corporate communicators on writing and editing, PR and media relations, and social media.

The 2012 PR & Media Relations Summit on April 18th focuses on the heart of every organization’s PR strategy: relationships.

The distinguished speakers at the April 18th summit include:

  •     AJ Brustein, The Coca-Cola Company
  •     Jeremy Epstein, Never Stop Marketing
  •     George Wright, “Will it Blend?” Campaign
  •     Mark Ragan, Ragan Communications
  •     Michael Smart, MichaelSMARTPR
  •     Mike McDougall, APR, McDougall Travers Collins

View the entire speaker lineup here.

For those who cannot attend this event in Chicago, there is a live webcasting option. Ragan Communications staff will stream every session of this summit, and supply every webcast attendee with a DVD and each session’s handouts.

Attendees can expect to learn how to:

  •     Avoid the biggest complaint reporters and bloggers make about news releases
  •     Get buy-in from your boss before she riddles your news release with red ink
  •     Cut 25% of the words in your news release without losing any meaning
  •     Make your organization its own media outlet
  •     Curate content for your company's audiences
  •     Aggregate the best content in your niche, share it instantly on many sites
  •     Persuade senior leaders that brand journalism demands time and money
  •     Write an audience-scoring matrix to find its campaign importance
  •     Refine your audience outreach at mid-campaign in near real-time


Ragan Communications operates two of the top news and information sites for the PR and corporate communications industry — and Together, these daily news sites attract nearly 700,000 global visitors.

The company also covers the health care and HR communication industry with its daily news sites and The Chicago-based company is also the leading provider of conferences and online training to PR, media relations and corporate communications professionals.

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For more information on Ragan’s 2012 PR & Media Relations Summit or to schedule an interview with Jenny Fukumoto, please email jenny(at)ragan(dot)com or call (312) 960-4404.

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Jenny Fukumoto
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