Online Household Furniture Sales in the US Industry Market Research Report Now Available from IBISWorld

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Business has been good for online furniture sales. Although the recession slowed revenue growth, online retailers were less affected than traditional brick-and-mortar retailers. Competition is set to increase in coming years as new participants enter the industry to take advantage of the cost savings of operating online. Nevertheless, revenue will continue growing as the economy improves over the next five years. For these reasons, industry research firm IBISWorld has added a report on the Online Household Furniture Sales industry to its growing industry report collection.

IBISWorld Market Research

IBISWorld Market Research

Increased web access has increased online shopping, boosting industry revenue

The Online Household Furniture Sales industry has grown rapidly, with revenue posting double-digit gains during the first half of the decade. IBISWorld industry analyst Caitlin Moldvay says, “The ubiquity of internet access has fostered greater growth of online shopping, as consumers increasingly turn to the web for increased convenience and often discounted pricing. These factors have led online sales of furniture to outperform traditional offline furniture sales over the past five years, even in the midst of the economic downturn.” Over the five years to 2012, industry revenue has grown at an annualized rate of 5.7% to $6.9 billion; this includes projected growth of 9.9% during 2012.

The industry includes e-tailers and traditional furniture stores with significant online sales platforms. “Over the past five years, companies have continued to flock to the industry, attracted by its lower operational costs and sales tax collection advantages over traditional brick-and-mortar locations,” continues Moldvay. Consequently, the number of operators has grown to reach 1,234 businesses. The Online Household Furniture Sales industry is highly fragmented and exhibits a low level of market share concentration. The top two companies are Williams-Sonoma Inc. and Wayfair LLC.
Over the next five years, continued economic improvements are expected to contribute to the industry's strong growth. Increases in per capita disposable income, consumer sentiment and homeownership rates will positively affect consumers' willingness to purchase big-ticket items, such as furniture. Additionally, broadband internet adoption will grow in the next five years, boosting online retailers' accessibility. As a result, over the five years to 2017, industry revenue is forecast to rise. For more information, visit IBISWorld’s Online Household Furniture Sales report in the US industry page.

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IBISWorld industry Report Key Topics

This industry includes companies that retail a range of indoor and outdoor home furniture, such as sofas, beds, tables and chairs, via the internet. Industry goods are typically purchased from domestic and international manufacturers and wholesalers, and then sold to the public online

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
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