Outward Media Launches BizFACTZ Online Database for B2B Marketers

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Finally, a high-quality source of business data -- with verified business email address -- available online for businesses to download immediately and use for their multi-channel marketing campaigns.

BizFACTZ

BizFACTZ is larger and more accurate than any competitive product. We have reached and exceeded even the largest data compilers’ volumes in offline data and have easily 3 times more valid business email addresses than anyone else in the industry.

Outward Media, Inc. (OMI) has announced the launch of its new online B2B multi-channel marketing database count and order system --BizFACTZ. This new database is the first on the market to include all offline data (postal, telephone and firmagraphic data elements) with verified business email addresses.

BizFACTZ contains information on 41 million US businesses, with 58 million contacts. Today, over 10 million verified business email addresses are available on the contact records in the online system.

Paula Chiocchi, President and CEO of OMI, states: “This is extremely significant progress for our company. The BizFACTZ database is much larger and more accurate than any competitive product. We have reached and exceeded even the largest data compilers’ volumes in offline data and have easily 3 times more valid business email addresses than anyone else in the market.”

BizFACTZ’s 10 million business email addresses are attached to high-level decision makers. In the tough to reach SMB/SOHO markets, OMI has compiled 17 million full contact data records with email addresses in the 1-20 employee-size buckets alone. In future releases of BizFACTZ Online, more of these email addresses will be added to the system. Chiocchi states: “In several surveys, over 70% of the SMB market has indicated that they prefer to be contacted by email more than any other direct marketing channel – this wide reaching expanse of email contact coverage combined with an average 95% email accuracy rate offers a significant advantage for marketers in how they communicate with their clients.”

Users can access BizFACTZ at http://www.BizFACTZ.com. It is secure and credit-card enabled so that data can be ordered and delivered immediately. With a low minimum order fee of $25, virtually any business can benefit from this new source of multi-channel marketing data to reach more prospects and to grow their customer base.

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Nancy Arter

Paula Chiocchi
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