Avectra Taps Peggy Padalino as SVP of Global Sales

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Veteran Sales Executive Joins Leading Web-Based Social CRM Solutions Company

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With the increased relevance and necessity for Social CRM, Avectra is uniquely positioned to become a world leader in this arena

Avectra, a developer of web-based Social CRM solutions for associations and not-for-profits, today announced that Peggy Padalino will join the company as senior vice president of global sales.
In her new role, Padalino will oversee all of Avectra’s sales operations, including business development and international partners.

Padalino brings to Avectra more than 20 years of experience in sales, sales operations, and customer support for a number of companies in both the high-tech commercial and government sectors.

“I’m delighted to join the Avectra team and be a part of this innovative company that is focused on the success of their clients in the association and nonprofit world,” said Padalino. “With the increased relevance and necessity for Social CRM, Avectra is uniquely positioned to become a world leader in this arena. I am confident of the quality of Avectra’s products and am proud to lead the sales team in expanding our reach to the international and the domestic market.”

Prior to joining Avectra, Padalino served as vice president of sales and client services at Jobfox, a job networking site, and as vice president of sales for INPUT, a government market intelligence firm. Previously Padalino held director-level positions at Vocus, Inc. and CareerBuilder, Inc. At Vocus, she managed a team of account sales executives selling public relations automation software in Fortune 2000 accounts. At CareerBuilder, Padalino was one of the founding sales executives with direct responsibility for building a 150 person sales force deployed in 26 markets in the USA. Padalino held management-level sales positions at Sybase, SCO and Data General earlier in her career.
“With our focus on expanding globally, the Avectra team is enthusiastic about bringing a candidate of Peggy’s caliber on board,” said Richard Davis, Chairman and CEO of Avectra. “There’s tremendous global opportunity for Social CRM and Peggy’s expertise in developing global sales channels will be instrumental for our growth.”
Avectra is the first association management solutions (AMS) provider to design a completely web-based membership management solution for the association industry, and the first to provide SaaS membership solutions exclusively for small- to mid-size organizations. In 2011, Avectra launched Avectra Social CRM to extend the value of customers’ membership management initiatives by incorporating social interactions of the relationship into customers’ membership database and ongoing initiatives. Organizations now benefit from the ability to use the combined and integrated information to engage members and create mutually valuable relationships with members.

About Avectra
For the last 17 years, Avectra has translated our customers’ needs into a market-leading Customer Relationship Management system (CRM) – whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership and donor success with its ability to provide world-class member/donor management, a private online community, social media management, a powerful analytics suite, including Avectra’s proprietary A-Score™, and more. Avectra is headquartered in McLean, Virginia, with regional offices in Chicago and Orlando.
To explore the Avectra family of products, please visit http://www.avectra.com, or call 800-858-8272.

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
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