MTV / VH1 Reject Bombs Away’s Super Soaker Video For Being “Too Risqué”

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MTV and VH1 networks have recently refused to air Radikal Records artist Bombs Away’s music video for their single “Super Soaker,” claiming that it is “too risqué.”

Bombs Away - Super Soaker

Bombs Away - Super Soaker

The response is somewhat of a surprise coming from a network like MTV, on which viewers can witness the raunchy, drug and alcohol driven sexual exploits of Snooki and the crew on their show Jersey Shore just about every day of the week.

In a recent report from RIVE Video Promotion, Radikal Records has learned that MTV and VH1 networks recently refused to air the music video for “Super Soaker” by their artist Bombs Away. The reason given to RIVE for the rejection was reportedly that the networks thought, “the video was too risqué.”

While it’s not unusual for MTV or VH1 to pass up on new music video submissions (they must pass up on dozens if not hundreds of submissions every day) getting a reason for the rejection is more rare, and for being too risqué, even more so. The response is somewhat of a surprise coming from a network like MTV, on which viewers can witness the raunchy, drug and alcohol driven sexual exploits of Snooki and the crew on their show Jersey Shore just about every day of the week.

Perhaps MTV is now a bit more sensitive to controversy since they received public criticism earlier this year for their show Skins, which depicts teens having sex, doing drugs and consuming alcohol. The show stirred up opposition from advocacy groups and had some calling for investigations into whether or not MTV had violated laws related to child pornography and the sexual exploitation of children.

So the question may be legitimately posed, is the Bombs Away “Super Soaker” video more controversial than MTV’s current programming? The song “Super Soaker” is about the group Bombs Away’s idea to fill a water gun with vodka and use it to administer shots of the alcohol (pun intended). The video shows nothing MTV viewers haven’t seen before, primarily featuring dozens of young adult women in bikinis dancing provocatively while band members Thomas Hart and Matt Coleman run around with their giant toy water guns. While the song does use some suggestive language, there is no explicit profanity.

Bombs Away are a DJ/Production duo from Australia that have had success in their own country, holding concurrent spots on the AIRIA Charts and achieving top 10s on iTunes and Beatport Charts. Most recently, their song “Super Soaker” achieved gold status in Australia. Bombs Away’s music definitely appeals to a younger crowd that enjoys the party lifestyle while the band members never for a second give the impression that they take themselves too seriously. Their care-free attitudes and somewhat goofy but fun-loving behavior often draws comparisons to the group LMFAO in the US.

While the video for “Super Soaker” has been met with resistance from MTV and VH1, it still marches on getting views and plays elsewhere. The official video on YouTube has over 1.5 million views and is getting plays on dozens of other internet video outlets and regional television networks in North America.

With the summer season still upon us, the video may be poised to take summertime party-goers by storm, as predicted by Sean Ross, one of the radio industry’s most respected programming analysts and host of Ross on the Radio. In a blog article posted in January this year entitled “First Summer Hit Of 2012?” Ross wrote about “Super Soaker,” saying, “It may seem like we’ve barely stopped milking the ‘Summer Song of 2011’ theme, but label A&R and marketing staffs are gearing up for the 2012 contenders...(It's from Australia where, of course, it already qualifies as a summer hit.) If that’s not inducement enough to check it out, certain readers will be more interested after hearing that this is the kind of video that used to routinely go top 10 on The Box in the ’90s, even if it never got anywhere near the radio.”

About Radikal Records: Established in 1990, and based just outside of NYC, Radikal Records is one of the United States’ leading independent labels. In business for almost 20 years, they are focused on marketing, promoting, and distributing artists – not only to audiences in the USA, but also on a global basis to partners world-wide. Radikal Records offers artists national distribution through SONY/Red Distribution, electronic distribution through iTunes, eMusic, Amazon and all major downloading services, and other resources including production, artist development, product marketing and licensing opportunities. For more information about the label, visit http://www.radikal.com

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