CallFire CEO to Discuss Innovations in GOTV, Mobile and Call Center Solution Strategy at CampaignTech Conference

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CallFire CEO Dinesh Ravishanker will discuss how political consultants can use new mobile technologies to win in the 2012 elections

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GOTV mobilization is a challenge for any campaign. How a campaign allocates its resources in this late, crucial stage of the campaign can make the difference between winning and losing. Should we hit the field with another mail piece or do another ad buy? How about paid canvass? What will my call universe look like? There are so many considerations that it can be a challenge to get the correct mix of ingredients.

Having a serious telecom strategy is a necessity for any successful campaign. Since its founding in 2005, CallFire has worked directly with advocacy and political groups to help formulate winning telecom outreach strategies. CallFire CEO Dinesh Ravishanker will share critical data insights derived from the millions of calls and SMS messages sent through the CallFire platform to illustrate strategies that get people to the polls. Dinesh will also discuss the future of mobile advocacy and the effectiveness of SMS text messaging to get out the vote.

To preview some of the strategies that will be discussed at the conference, CallFire has compiled a list of best practice tips to help campaigns leverage technology trends to get more supporters to the polls:

1 Use an IVR to identify voters. Implementing an effective GOTV strategy requires identifying your campaign's support early to push them to the polls on Election Day. Interactive Voice Response technology allows you to send polls out in the field and get that data directly into your voter file. The automation of the IVR technology allows you to conduct large scale polls at the fraction of the cost of hiring a call center. Its scalability and cost effectiveness make the IVR an integral component to a winning campaign strategy of identifying voters.

2. Increase call volume with a power dialer. Manual hand dialing is a thing of the past. If you're still hand dialing from call sheets you're not maximizing your volunteer's time and not reaching enough voters. The rapid connection rate of power dialing allows you to call through your voter file at two to three times speed of manual hand dialing. The dialer streamlines the calls by skipping bad numbers, busy signals, and voicemail. Your volunteers will find call time to be more effective and far more pleasurable. In addition, this cloud based software allows your volunteers to organize and make calls from home and their own remote locations.

3. SMS text messaging to communicate a call to action. A successful political campaign needs to rapidly communicate call to actions to supporters. In 2008, the Obama Campaign showed how effective SMS text messaging can be as a tool to rapidly organize supporters. Since 2008, more campaigns have used SMS text messaging to power their field programs. In Massachusetts, Scott Brown was able to use texts to send out rapid call to actions. When his opponent appeared on a radio program, Brown texted his supporters to call the station. 90% of the calls to the station were from Brown supporters.

4. Make robocalls more dynamic with navigable IVR’s. Voice broadcast political robocalls are a tried and true method of rapidly getting your message out to thousands of voters. With navigable IVR's you can tailor your message to the issues and values that are important to the voter. Voters can chose from a selection of issues that are important to them and hear the candidate's stance on those issues. These customizable messages also allow you to communicate very specific information on issues and polling locations that are highly targeted.

5. Integrate your web platform with your telephony campaigns. Successful voter outreach programs should be made easily accessible for volunteers. In the 2010 election, a number of innovative campaigns allowed their volunteers to call from home by providing a link to an autodialer software and dramatically increased the volume of GOTV calls. By creating a volunteer portal to your dialer on the campaign homepage, you allow your volunteers to call from home at their own convenience and effectively get out the vote.

6. Optimize Your Social Networking Campaign By Targeting Your Message. During the 2008 presidential election, social media revolutionized the way candidates connect to voters and engage supporters. The Obama campaign gathered followers through Facebook, YouTube and Twitter. However, a "Like" on Facebook, a YouTube view or a re-blog on Tumblr may not directly affect the ballot box. Now each campaign must answer an important question: How do we turn a digital following into real-world volunteers? Digital followers that feel connected to the campaign will be more likely to make the leap from online supporter to offline volunteer.

There are a multitude of ways campaigns can leverage cloud technology to increase campaign awareness and drive supporters to the polls. For more information on how you can get your campaign running in the cloud, visit our GOTV best practice page.

With CallFire’s powerful voice and text platform, any campaign can reach thousands of voters and supporters immediately and get near instantaneous feedback.

For more information, visit or call 877.897.FIRE.

About CallFire:
CallFire is a Text and Voice platform that helps businesses reach customers, drive revenue and increase sales. We make telephone messaging simple. CallFire products include Business Text Messaging, Voice Broadcast, Toll Free Numbers, Local Phone Numbers, Call Tracking, IVR, Power Dialing for agents and more. Call analytics enable our 50,000 users to reach customers more often using text marketing, virtual numbers, autodialers and mobile messaging. To learn more about how to Grow your Business, visit

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Jacob Weiss
Skyy Consulting Inc.
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