Mansfield, TX (PRWEB) April 14, 2012
Easy Fundraising Ideas, the leading online product fundraising company, announced sales of its frozen cookie dough fundraiser products set a sales record in the first quarter of 2012.
The company made the decision to maintain retail pricing despite rising commodity prices. The retail price remained at $10 per two pound tub.
"Our goal was to help groups to raise as much money as possible," said Howard Gottlieb, President of Easy Fundraising Ideas. "We were getting feedback from groups all over the country saying that the prices of various fundraising products had risen too far and they were having difficulty matching prior year sales."
The cost of many of the main ingredients used to manufacture cookie dough had risen substantially over the past 12 months. Added to the increased costs to ship frozen food products further increased the underlying costs that determined market pricing.
"When we polled our customers we kept hearing that customers would pay $10 for a tub of cookie dough but were balking when the price reached much higher," said Gottlieb.
A recent survey of other product fundraising companies showed that retail prices had reached $17 per tub while other suppliers had only raised prices to $15.
With the lower price point Easy Fundraising Ideas reported a sales increase of 64% over the same period in 2011. The biggest growth was in the school fundraising category.
"Although profit margins suffered a bit we are extremely satisfied that we decided to maintain the $10 price point," said Gottlieb. "We weren't sure what to expect going into this Spring selling season. From what we understand we are one of the only fundraising companies to report positive results."
Product fundraising with Easy Fundraising Ideas includes more than just cookie dough. The company offers the most complete line of fundraising products including candy, discount cards, flower bulbs, candles and more.
About Easy Fundraising Ideas - The company is the leading online supplier of fundraising products. It helped more than 10,000 groups raise more than $20,000,000 in 2011. Visit us online http://www.easy-fundraising-ideas.com or call us toll free (866) 874-8383 for more information.