Fitness Mastermind, Bedros Keuilian of PTPower.com Reveals the Rules of Personal Training Marketing

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Trainers sometimes think as long as their fitness program is the best that clients will come running. It’s just not that simple. Along with great personal training marketing strategies having a great fitness training program to produce results is necessary.

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“Don’t get me wrong,” says Bedros. "You can have great marketing strategies that bring people in to your studio but if your fitness training program sucks and doesn’t produce results, then guess what, those people leave! This is why it’s important to the success of your fitness business to have a top-notch training program and superlative personal training marketing strategies."

Bedros’s proven marketing strategies can be found on his website at http://ptpower.com but here he lays down some of the basics to marketing a fitness business, generate leads, and convert those leads into clients, not just any client, but quality ones who become part of trainers recurring income.

Direct response marketing is easy and produces results. Direct response works by creating a direct response promotion, such as; "{Get your first session free". This is inexpensive on trainers end and effortless to do. Other promotions that produce great responses are the "21 Day Fat Burn for $21" or the "2 week trial (paid) with meal plans included for free". “Here’s the secret,” says Bedros. “Pick the one that works best for your business and your area. Think - Is your business located in a high dollar area where maybe saving a buck doesn’t matter much but saving time because the client can receive meal plans to help them prepare for the week does?” Follow up with tracking. If a trainer doesn't track the success rate of the promotions they won’t know which one works best.

Next, take advantage of technology and social media and create an ingenious post on a blog, website and of course Facebook about the great promotion. Through Facebook trainers have the ability to tag every current client they have. The text could read something like this “Hey everyone, this week only every new user who 'likes' our page and this post will be entered in a raffle to win a 21 Day Fat Burn for $21 bucks. This includes free meal plans with the program. Tell your friends and family to “like” this post so that they don’t miss out on a great opportunity.”

“You want to know the genius part of this personal training marketing strategy,” asks Bedros? “When you send a promotion such as the 21 Day Fat Burn for $21 bucks and all your Facebook fans hit “like” all their friends and family can now view the same promotion and when they hit “like” the process just continues. It is the easiest and fastest way to spread the word about your training business. It’s a win-win no matter what!”

Personal trainer email marketing is the next important marketing strategy required to promote any fitness business. With the use of Smartphones, iPads, Tablets, and Laptops clients and prospects have access to their emails 24/7. Customers appreciate emails or newsletters with informative content. It makes them feel like part of the fitness family. “This is a way to get them to know, like, and trust you, but also moves people to action and promotes lead generation and stimulates client referrals,” adds Bedros.

Personal trainer marketing is an integral part of any fitness business. Without it, there is no opportunity for growth. The competitor will out market any business if proper steps are not taken. Learn and implement the strategies that promote businesses. Marketing is the tool to growth and to success. Don’t get left behind.

To find out more about Bedros Keuilian and his company PTPower.com, contact Bedros Keuilian on (800) 261-0208. Alternatively, you may use the contact form at http://ptpower.com/contact-me/.

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Bedros Keuilian
PTpower.com
(800) 261-0208
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