Become.com hosts 2012 Become Merchant Summit

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Comparison shopping engine hosts top internet retailers in Sunnyvale and Napa

We wanted to enable a safe think-tank environment where industry leaders could share their eCommerce knowledge and best practices.

What do you get when you bring top internet retailers to Become.com’s corporate headquarters for a two day Summit? Answer: a highly interactive session where industry leaders can share opinions, exchange ideas and dive deep into the challenges they face in today’s rapidly growing eCommerce space.

The Summit began March 28 in Sunnyvale where the Become team brainstormed with merchants about their 2012 plans and goals. Some of the key topics discussed were social initiatives, traffic acquisition, mobile planning and international expansion. The following day, Become.com hosted a fun day where idea exchange was coupled with wine tasting in Napa, California.

Participants exchanged key metrics, solutions and strategies to being successful online this year and beyond. Although most of the information shared is proprietary, all parties involved mutually benefited from this Summit.

“We wanted to enable a safe think-tank environment where industry leaders could share their eCommerce knowledge and best practices,” said Lee Senderov, Vice President U.S. Comparison Shopping and Online Marketing. “The Merchant Summit gave us an opportunity to both learn from our retail partners and to vet our 2012 initiatives with them. We also enjoyed sharing a beautiful piece of California with them.”

About Become.com

Become.com is a global leader in online comparison shopping. Become.com delivers qualified leads to businesses and helps consumers find products and services using its world-class search engine technology. Headquartered in Silicon Valley, Calif., with offices in Tokyo, London, Karlsruhe and Milan, Become.com was founded in 2004 by Michael Yang, who was also a founder of comparison shopping engine MySimon in 1998. Investors in Become.com include TPG, Transcosmos, EFF and Ron Conway.

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Jennifer Hadley
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