Internet Broadcasting and CoreMedia CEOs Plot How to Break Out of Technology Prison at NAB 2012

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Elmer Baldwin, Internet Broadcasting, to Lead Discussion with Media and Technology Executives on How Technology Can Serve as an Escape Route Rather than a Ball and Chain

Internet Broadcasting, the leading provider of digital publishing technology and services for local TV newsrooms, and CoreMedia, a leading Web content management (WCM) company, today announced that Elmer Baldwin, CEO, Internet Broadcasting (IB) will lead a panel discussion titled “Breaking Out of Technology Prison” at the 2012 NAB Show on Tuesday April 17. Gerrit Kolb, CEO of CoreMedia, will participate in the discussion alongside executives from leading media and technology companies including Hearst Television and Akamai.

The panel will discuss how media and broadcasting companies are innovating digital business models to monetize their online audiences, seamlessly distribute content across multiple channels and stay competitive.

The NAB Show is an annual conference and expo for professionals who create, manage and distribute entertainment across all platforms. The event will take place on April 14-19, in Las Vegas, Nevada.

Panel Details:

Panel:        “Breaking Out of Technology Prison”

Description:    Is technology helping you grow in digital, or trapping you in a death spiral? Media industry thought leaders discuss innovations designed to set your digital business free – free to accelerate, adapt, compete and win in the rapidly evolving local marketplace. Plan on a highly interactive participatory discussion, not a PowerPoint snooze-fest.

Speakers:    Elmer Baldwin, CEO, Internet Broadcasting
Gerrit Kolb, CEO, CoreMedia
Ron Yekutiel, CEO, Chairman and Co-Founder, Kaltura
Todd Carter, CTO, Internet Broadcasting
Roger Keating, Senior Vice President, Heart Television Inc.
Bill Wheaton, Senior Vice President and General Manager, Media Division, Akamai
Jaime Spencer, Vice President, Frank N. Magid Associates

When:        Tuesday, April 17, 2012 from 2:00 p.m. to 4:00 p.m. PT

Where:        Las Vegas Convention Center, Room N239/241

In 2010, CoreMedia and IB formed a strategic partnership bringing together CoreMedia’s dynamic Web publishing technology and experience working with some of the largest media websites in the world and IB’s domain knowledge and experience transforming broadcast media businesses into powerful digital brands. CoreMedia’s WCM suite is now the foundation of IB’s recently announced ibPublish 2, the most advanced digital content management and publishing platform for broadcasting media businesses. Kolb and Baldwin are familiar with how the latest technologies can be designed to help media and broadcasting companies get ahead of the quickly evolving technological landscape and meet the demands of today’s digital consumer.

Visit IB and CoreMedia during NAB April 14 – 19, at booth #N6626. For more information in NAB, please visit: http://www.nabshow.com/2012/default.asp

About Internet Broadcasting
Aiming to transform how broadcast media leaders engage and interact with their audiences, Internet Broadcasting offers publishing solutions that power digital growth. Internet Broadcasting solutions include an innovative cloud-based publishing platform, original syndicated content and a digital advertising agency that executes 25,000 campaigns annually. Internet Broadcasting has had a long-term focus on local television companies and leading media companies such as Hearst Television, E.W. Scripps, CNN, The Washington Post Company's Post-Newsweek Stations group and Turner Broadcasting. Founded in 1996, Internet Broadcasting is headquartered in St. Paul. For more information, visit http://www.ibsys.com.

About CoreMedia
CoreMedia is a leading provider of Web Content Management (WCM) software to organizations demanding engaging, context-driven online experiences for their customers regardless of channel or touchpoint. The company’s WCM suite offers unique business value by seamlessly integrating digital and social media assets, increasing editorial productivity and accelerating time to market in complex environments. As a result, businesses can more effectively execute their online strategies to engage users, build customer loyalty and ultimately drive greater revenue and profitability.

Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, London, and Singapore. CoreMedia’s clients include global brands, such as the American Association of Medical Colleges (AAMC), Australian Broadcasting Corporation (ABC), Bertelsmann, BILD, CLAAS, Continental, EPCOS, Deutsche Telekom, Internet Broadcasting, O2, SEAT, and Singapore Press Holdings.

For further information on CoreMedia, please visit http://www.coremedia.com.

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Rod McLeod
Bateman Group for CoreMedia
(415) 503-1818
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