Sims Recycling Solutions to Attempt to Break a World Record at New York Earth Day Electronics Recycling Event

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Sims Recycling Solutions will host a free electronics recycling event with Upper West Side Recycling Center, Inc. (UWSRC) and the office of New York City Council Member Gale Brewer to encourage the community to recycle their electronics. This site will be one in five involved in an attempt to break an official Guinness World Record for the most consumer electronics recycled within 24 hours - multiple locations.

Earth Day 2012 - New York, NY

Earth Day 2012 - New York, NY

The event will be held on April 21, 2012, from 12:00 p.m. to 5:00 p.m., at Public School 87's playground located on West 77th, just east of Amsterdam Avenue, New York, NY 10024.

Sims Recycling Solutions, the global leader in electronics reuse and recycling, will host a free electronics recycling event with Upper West Side Recycling Center, Inc. (UWSRC) and the office of New York City Council Member Gale Brewer to encourage the community to recycle their electronics. UWSRC, which will celebrate its 40th anniversary this spring, is the last of the community-based recycling centers that grew out of the first Earth Day in 1970 to still be in operation.

All items brought for recycling will be safely and responsibly recycled by Sims Recycling Solutions. The event will be held on April 21, 2012, from 12:00 p.m. to 5:00 p.m., at Public School 87’s playground located on West 77th, just east of Amsterdam Avenue, New York, NY 10024. This site will be one of five involved in an attempt to break an official Guinness World Record for the most consumer electronics recycled within 24 hours - multiple locations.

“The celebration of Earth Day is the ideal time for each of us to renew our commitment to care for the planet. This community electronics collection event offers the residents of New York City an easy way to act on that commitment by simply dropping off broken or old devices. They can also be a part of an exciting attempt to break a Guinness World Record,” stated Steve Skurnac, President, Sims Recycling Solutions, Americas. “While the goal of this one-day event is to collect a record-breaking number of electronic devices, the broader objective of this campaign is to raise awareness about the ongoing importance of properly recycling e-waste. By recycling end-of-life electronics, we all have the opportunity to contribute to a sustainable future and create a healthier world for everyone.”

New York City Council Member Gale Brewer asked, "Can the West Side help break the 24-hour World Record for e-waste recycling this Earth Day weekend? I have high hopes.

Brewer continued, “Last year was our biggest day ever, thanks to our neighbors at Upper West Side Recycling, who have been at it for 40 years, and Sims Recycling Solutions. We should be proud that New York is a recycling leader. The Electronic Equipment Recycling and Reuse Act of 2010 requires manufacturers to collaborate with groups like Sims and UWSR to responsibly recycle electronic waste. I urge all West Siders to join me and thousands of their neighbors on April 21, 2012. Empty those closets, join us on Earth Day, and let's see if we can break that world record."

This e-waste collection event will be set up as a drive-through and drop-off event. Staff will be on hand to conveniently and quickly collect items from community members’ vehicles. Please visit us.simrecycling.com/EarthDay2012 for more information.

Sims Recycling Solutions can accept computers (desktops and laptops), computer monitors, printers, televisions, mobile telephones, computer cables, mice, keyboards, fax machines, MP3 players, PDAs, video game consoles, video cassette recorders and players, DVD and CD players, or similar video devices, zip drives and scanners. Sims cannot accept major appliances, batteries, ink or toner cartridges, ovens, and smoke or carbon monoxide detectors.

For more information on Sims Recycling Solutions and electronics reuse and recycling, visit us.simsrecycling.com, Facebook or Twitter.

Sims Recycling Solutions
Sims Recycling Solutions (us.simsrecycling.com) is the global leader in electronics reuse and recycling, offering customers in every business sector comprehensive recycling services out of our 50 owned and operated sites across the globe.

Sims Recycling Solutions – owned by Sims Metal Management, the world’s largest publicly listed metal and electronics recycler – has the global reach, expertise and infrastructure necessary to guarantee our customers that their data is secure, their electronic equipment is processed in an environmentally responsible manner, their reputation is protected and their compliance risks are eliminated.

In North America, Sims Recycling Solutions operates 14 sites in Arizona, California, Florida, Illinois, Nevada, New Jersey, Ontario, South Carolina, Tennessee and Texas.

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Stephanie Oden
Sims Recycling Solution (US)
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