expressor Hits 20,000 Unique Studio Users

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expressor software Achieves Major New Milestone in Executing its Freemium Software Business Model

expressor software
expressor is a unique, metadata-driven integration solution that enables organizations to create a holistic and consistent view of their business data.

- Peter McQuade, VP of Alliances and Partner Sales, QlikTech

expressor software, the leader in simplified data integration software, announced today that it has achieved yet another milestone goal this week when the 20,000th user downloaded expressor Studio, the company’s standalone desktop design and development environment for all product editions.

expressor software’s download metric is a unique user count, and includes any user who has downloaded expressor Studio between November 8, 2010 and today and has registered their download through a valid email address. At present, expressor is adding thousands of new downloaders each quarter, and expects this number to continue to rapidly increase as it broadens its market reach through increased awareness and technology partnerships with industry leaders such as QlikTech, Salesforce.com, and Teradata.

“expressor is a unique, metadata-driven integration solution that enables organizations to create a holistic and consistent view of their business data. Combined with QlikView’s powerful user-driven analysis capabilities, our joint customers will be empowered with the rapid decision making their businesses require,” said Peter McQuade, vice president of Alliances and Partner Sales at QlikTech.

“We have embarked on our Freemium software business model for nearly 18 months now,” said co-founder and CEO Bob Potter. “I am pleased to see that it has resulted in a rapid growth of our download user base and significant growth of our commercial customer base. Our Studio product, which is the visual programming tool of our data integration platform, is extremely easy to use and enables companies to rapidly develop applications that can be deployed at a fraction of the time and cost of competitive solutions.”

About expressor
expressor software delivers simplified data integration software that is easy to use, powerful, and affordable. Unlike traditional approaches, expressor is powered by an innovative metadata foundation that simplifies data mapping and enables reuse to improve time-to-value. With a rapidly growing community of over 20,000 unique users, expressor is helping organizations such as SKECHERS USA, Vanderbilt University Medical Center, Viverae, Western World, LABVANTAGE, and BHI Energy integrate on-premises and cloud data sources with their business critical applications. For more information visit http://www.expressor-software.com or view our community forum at http://www.expressorCommunity.com.

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