Job Searching Tools; Internet vs Newspapers

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Jobsite statistics reveal that newspapers remain a vital resource for recruitment with important benefits to both the employer and job seeker.

Jobsite statistics reveal that newspapers remain a vital resource for recruitment with important benefits to both the employer and job seeker.

When asked, 66% of job seekers reported that they are either very likely to or already have used job advertisements in newspapers when searching for a new job.

In the current internet age newspapers are often seen as having secondary importance as recruitment tools, with 70% of those surveyed very likely utilise as a job hunting tool. The argument frequently posited is that job ads in the national press are expensive and have a short lifetime; however they also have a big reach. Additionally, advertising jobs in the local press is relatively inexpensive and often it is very effective.

Job seekers have at their disposal local, regional and national newspapers or trade magazines, with 50% of candidates recorded admitted they would search the trade publications. For those who are seeking to work in a specific locality, local and regional papers are likely to be the most useful. Although many of the positions advertised in these papers tend to be for semiskilled, unskilled and part time workers, larger local companies seeking skilled and professional job applicants also advertise, often with the aim of providing employment opportunities to the local community.

For job seekers looking nationally or internationally, the national press is the best source of job opportunities. The best place for professional and graduate jobs is in the broadsheets. Some national newspapers advertise different categories of jobs on different days, and often the larger the ad, the larger the company placing it.

For employers, the decision whether to advertise in the national press, local newspapers, or both will depend on circumstances. Despite the falling numbers of job ads in the national press, it still remains an excellent tool for employers who wish to reach a large audience. They also have some advantages over advertising online. Jobsite’s survey reported that up to 58% of 23-30 year olds will send CV’s directly to companies they are interested in and 79% of the same age group would go straight to the website. In particular job ads in national newspapers will always reach a large pool of possible candidates. As well as being seen by unemployed job seekers they will also reach people who are already employed but who are considering changing their job or career path. Furthermore, they reach candidates who may not have internet access on a regular basis.
From the employer’s perspective, advertising in the local press is very cost effective and is the route used by many small to medium sized enterprises and start up companies. Although it is not the cheapest form of advertising, generally it receives a large response. Many small companies have found that advertising in the local press for just one week is sufficient to attract the right candidates. The local paper is still the first port of call for a large proportion of job seekers.

Newspapers still have a vital role in recruitment and they are an invaluable tool for employers who are seeking the right candidate for a job and people who are seeking the right job opportunity.

About Jobsite
Jobsite is a leading UK online recruitment site, dedicated to helping you find your next job. We're not a recruitment agency ourselves, but lots of agencies and employers use our website every day, to find people just like you. Start your job search with the award winning UK job board. Send CVs to recruitment agencies & employers in 35 industries.

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Louise Holder
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