Does Your Website Recruit for You?

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Jobsite statistics emphasise the importance of company websites when recruiting new candidates.

Jobsite statistics emphasise the importance of company websites when recruiting new candidates. 68% of all job seekers stated that they are very likely to or already have used company websites when searching for a new job.

Websites are an invaluable resource in the process of job seeking and recruitment. Every company needs a careers page on its website and every job seeker should check out a company’s website not just to seek job opportunities but, just as importantly, in preparation for an interview. Whilst 66% of respondents search company websites primarily for job offers, a further 37% use company websites for general research and career advice. The survey conducted by Jobsite recorded 53% were very likely to or have contacted companies they were interested in; the majority falling in to the 23-30 and 41-54 age brackets.

Although the national and local press remain very useful recruitment resources, and 66% of job seekers search the job ads pages, their popularity has declined somewhat as far more cost effective solutions are being found online. Websites are now a vital part of the whole recruitment process. Finding the right job, and finding the right person for that job, have never been more important. Fortunately the internet is the ideal medium.

These days the internet provides a vital communication link between job seekers and employers, 61% state that the internet makes searching for a job more convenient and 44% can’t imagine job hunting without the World Wide Web. In this context, communications means far more than just placing job ads on company websites. Although job ads are the message, it is important that they form part of an overall structure that also expresses the attitude of the company to its employees and shows how their careers might progress through it.

Careers pages should have a clear link to the employer brand. There should be no disharmony between the company mission, its message, the tone and the general feel of the company, and how it might feel to work for it. Careers pages should encourage potential candidates to ask themselves the vital question as to why they should wish to work for that company, and to lead them to formulate positive answers to that question.

Company websites are also a very important resource for candidates preparing for interviews, considering 88% of candidates surveyed reported they would or have checked websites. It is likely that the point of entry to company websites was the careers pages and the job ads, but a serious candidate will need to explore the website in all its depth, which is another good reason for brand consistency. When visiting a company website in preparation for an interview, candidates should try to understand what the company stands for, what its mission is and how it intends to achieve it. Of course candidates should not just stop at that specific company’s website. They should also visit the websites of competing organisations within that general sector, and be prepared to answer questions about the competition and the market in general.

When recruiting new candidates websites are vitally important. Not only are they used to advertise any job vacancies, they should also provide potential candidates with information about the company and its brand. The website should target the type of people the company is hoping to recruit and who will find working for the company rewarding and fulfilling. Ideally careers pages should play on the role of matchmaker rather than simply be a place to display job ads.

About Jobsite
Jobsite is a leading UK online recruitment site, dedicated to helping you find your next job. We're not a recruitment agency ourselves, but lots of agencies and employers use our website every day, to find people just like you. Start your job search with the award winning UK job search & jobs by email service. Send CVs to recruitment agencies & employers in 35 industries.

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Louise Holder
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