OYO Sportstoys Launching Collectible Major League Baseball Minifigures

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Officially-Licensed building toys by OYO Sportstoys will allow kids and enthusiasts to collect their favorite Major League Baseball teams and players.

OYO Sportstoys today announced its first release of officially licensed building-block compatible miniature figurines that feature the likeness and logos of all 30 Major League Baseball teams and their players. OYO will produce the building toys under new licensing agreements with Major League Baseball Properties and the MLB Players Association.

OYOs are custom baseball miniature figurines designed with eyes, ears, nose, mouth, and other facial characteristics that resemble real life Major League Baseball players. Each figurine features rotating arms, bending knees, and the ability to hold a bat, glove and ball, all of which come in a special package that can be used to display your collection. OYOs, which are compatible with toy building blocks like LEGO and Best Lock, come with stands that let you position and pose the figurines for display on any flat surface. Every OYO also has its own unique identification code, called a DNA number, that identifies when it was produced and sets it apart from the other figures in each new product release.

“This style of building toy is one of the fastest growing collectibles in the entertainment industry and we are excited to introduce them to fans of Major League Baseball,” said Tom Skripps, president of OYO Sportstoys.

“Major League Baseball Properties recognizes the fan appeal to create a co-branded OYO Sportstoys product for the start of the 2012 baseball season,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball. “OYO Sports capitalizes on the hot trends in the toy industry making our newest baseball themed collection not only highly sought after, but fun and entertaining for our fans.”

The Generation One 2012 collection features figurines resembling players from all 30 MLB clubs, including stars such as Yankees shortstop Derek Jeter, Twins catcher Joe Mauer, Angels first baseman Albert Pujols, Tigers first baseman Prince Fielder, Phillies pitcher Roy Halladay and Red Sox outfielder Jacoby Ellsbury.

OYO Sportstoys retail for $12.99 each and are available for purchase at major retail outlets and online at http://www.oyosportstoys.com and MLB.com. Check the OYO Sportstoys Web site for store listings.

About OYO Sportstoys

OYO Sportstoys are licensed mini-figures designed with eyes, ears, nose, mouth, and other facial characteristics that best represent their real life counterparts in Major League Baseball and other professional sports. Each OYO comes with his own stand and unique DNA number, as well as rotating arms, bending knees, and the ability to hold a bat, glove and ball. OYOs are compatible with other name brand building blocks and available for sale at http://www.oyosportstoys.com and at major retail outlets. The company is based in Acton, Massachusetts.

OYO Sportstoys, Inc.
20 Main Street D1
Acton MA, 01720


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