OneBill CEO Defines How to Capitalize on Social Commerce

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How business can be Social and Ring the Cash Register

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A message that goes viral is the optimum result of social interaction

JK Chelladurai, CEO of OneBill, has released an industry white paper on the importance of Social Commerce with a detailed plan on how CMO’s can monetize and achieve ROI in the subscription economy. By categorizing the five stages of organizational interaction to Social Media, JK highlights the importance of social tactics to increase competitiveness in this marketing frontier. This new white paper can be downloaded from the OneBill website.

“Any successful effort to commercially capitalize on social networking must take advantage of the unique attributes of social networks: friends, fans, and followers. What we are now seeing with social media is the rise of the social influencer. These are friends, maybe only virtual friends, but individuals personally familiar at some level to the target audience. As such, their opinion is more highly valued than the marketer or business that is targeting them with a message.” – JK Chelladurai

“What is needed are new approaches that recognize and leverage the best social aspects of social media and combine them with efficient commerce practices directly within the social networking environment.”

About OneBill
OneBill is an integrated subscription platform to manage a subscription provider core business functions by connecting internal departments from marketing, sales, operations, and technology to the provider’s external customers, partners, influencers, and prospects. Our solution is the next evolution in Subscription Offer, Pricing, Billing, Social Commerce, and Settlement designed to monetize cloud business.

OneBill is built on lean architecture. This platform enables an organization to rapidly define new services, configure service rating, promote services, integrate social media, manage service subscriptions, generate invoices, provision, usage, and collect payments and settlements.

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Eli Goodrich
516 383 1510

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Eli Goodrich
516 383 1510
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