Jewelry Television Reaches Record New Audience

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Shopping network features nostalgic jewelry collection to commemorate 100th anniversary of maiden voyage

The collection captures the elegance and opulence of the period with intricately designed pieces in the Art Nouveau and Edwardian styles typical of that era.

We exceeded our show’s financial plan by 75 percent and experienced a 250 percent increase in new customers from the expected show plan.

Jewelry Television® (JTV), the largest broadcast shopping network focused exclusively on the sale of jewelry and gemstones, showcased its Titanic Jewelry Collection over the weekend in conjunction with the 100th anniversary of the ship’s maiden voyage. The collection, created in partnership with Titanic Museum Attractions, was reintroduced after previously selling out in its entirety in less than one hour. The proprietary Titanic Jewelry Collection is available for sale at JTV.com with prices ranging from $20 to $200.

"After our previous success selling out the entire Titanic Jewelry Collection in less than an hour, we weren’t sure what to expect this time around,” said Pat Bryant, chief marketing officer for JTV. "We exceeded our show’s financial plan by 75 percent and experienced a 250 percent increase in new customers from the expected show plan."

The Titanic Jewelry Collection captures the elegance and opulence of the period with intricately designed pieces in the Art Nouveau and Edwardian styles typical of that era. Collections were inspired by famous women traveling on the RMS Titanic’s maiden voyage.

Several pieces in the collection were inspired by Alice Fortune, a 24-year old first class passenger who, prior to boarding the ship, had been approached by a fortuneteller who told her she would lose everything but her life while traveling at sea. These pieces include an elegant cascading silver tone chandelier necklace and matching earrings.

Another source of inspiration for items in the collection was Titanic passenger Ida Strauss, whose husband Isidor was the co-owner of Macy’s department store. Strauss’ pieces in the collection capture the romance of their love story.

Marian Thayer, wife of Pennsylvania Railroad vice president John Thayer inspired the antique silver tone round white crystal medallion necklace, which is reminiscent of the Edwardian styles popular during that time.

Margaret “Molly” Brown was an American socialite, philanthropist and activist aboard the Titanic. Her persona inspired several pieces, including the socialite chandelier earrings and necklace which feature blue crystal with round and marquise white crystal and faux pearls.

“The public’s interest and fascination with this historical occurrence was demonstrated with our initial offering of the Titanic Jewelry Collection selling out in less than an hour,” said Kris Kulesza, vice president of merchandising for JTV. “We wanted to bring the collection back during April to commemorate the anniversary of the ship’s maiden voyage as well as honor and celebrate the fashion and style of the iconic women onboard the Titanic.”

For more information about Jewelry Television or to see pieces from the Titanic Jewelry Collection, visit JTV.com.

About Jewelry Television®
Jewelry Television® (JTV) is the only broadcast shopping network that focuses exclusively on the sale of fine jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, seven days a week, to more than 80 million unique households in the U.S. Jewelry Television® was recently ranked the 14th largest retailer of fine jewelry in the U.S. by National Jeweler. JTV.com is the fifth largest jewelry destination on the internet according to Internet Retailer’s Top 500 Guide for 2010. For more information, visit JTV.com.

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Heather Ripley
FletcherPR
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