...Duracell and Proctor & Gamble allegedly concealed and misrepresented material facts as to the actual battery life of the Duracell Ultra Advanced batteries and the Duracell Ultra Power batteries...
Boston, MA (PRWEB) April 13, 2012
The Leading Consumer Protection Law Firm Gilman Law LLP announces that a class action lawsuit has been filed against Duracell and Proctor & Gamble Co. in the United State District Court in California (12-1778). The complaint in the False Advertising Lawsuit alleges Duracell and Proctor & Gamble engaged in a deceptive marketing scheme to mislead consumers as to the batter life of Duracell Ultra Advanced batteries and Duracell Ultra Power batteries. Specifically, the complaint alleges that Duracell and Proctor & Gamble violated certain State consumer protection laws and engaged in deceptive conduct and/or false advertising by misleading consumers about the benefits of the battery life for these premium-priced batteries and claiming that these batteries lasted “Up to 30% Longer in Toys.”
According to the complaint, Duracell and Proctor & Gamble allegedly concealed and misrepresented material facts as to the actual battery life of the Duracell Ultra Advanced batteries and the Duracell Ultra Power batteries. As a result of this allegedly deceptive marketing scheme, consumers purchased Duracell’s Ultra Advanced and Ultra Power batteries based on the false belief that these batteries would last a significant amount of time longer than traditional alkaline batteries and paid significantly higher prices with no meaningful additional benefits.
Also according to the complaint, Duracell's advertisements state that the Duracell Ultra Advanced battery and the Duracell Ultra Power battery claim to last 30% longer in Toys and claim to be “ideal for high-drain devices.” Instead, consumers are reporting that the Duracell Ultra Advanced batteries and Duracell Ultra Power batteries are failing to last materially longer than Duracell’s other alkaline batteries.
How To Recover From Your Duracell Battery Purchase
If you have purchased Duracell Ultra Advanced batteries or Duracell Ultra Power batteries, call our Experienced Consumer Protection Attorney team today to discuss your rights. Our consumer protection attorneys may be able to recover money for your purchase of Duracell Ultra Power or Duracell Ultra Advanced batteries as a result of Duracell’s and Proctor & Gamble’s alleged false advertising and deceptive marketing. To speak with a consumer protection attorney, call our firm toll free at (888) 252-0048, or complete our Free Consultation Form Online for a free Consumer Protection Case Review.
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