Mongolian National Lottery rolls-out popular 4D game and signs major distribution deal with Grab and Go.
Ulan Bator (PRWEB) April 17, 2012
Mongolian National Lottery (MNL), owned by BizINVIN LLC and operated by Modern Capital Vest LLC, subsidiaries of Singapore-based Monvest Group Pte. Ltd., rolled-out a 4D lottery game in April. In addition, Monvest announced a landmark distribution deal with fast food chain Grab and Go to install 22 lottery terminals to push the number of MNL sales points to over 80.
“We are confident the introduction of 4D will significantly boost the sales of lottery tickets,” states Dr. Nixon Yap, Chairman of Monvest Group Pte. Ltd. “The impact of these new games for the National Lottery will be significant. Our prime objective is to provide a greater variety of entertainment choices for players to test their luck and to entice more consumers to gain an interest in lottery products.”
The introduction of 4D expands the MNL product line from the 6/42 Jackpot Lotto and 6D lottery launch in December 2011. Popular in Singapore and Malaysian for over three decades, 4D lottery is expected to attract a wider range of players. In 4D, a player chooses a four-digit number from "0000" to "9999". Winnings are based on three of the four numbers chosen at a regular draw. The minimum ticket is MNT500 and a player can place any amount of bet. The three prizes are a multiplier of the total stake.
In Malaysia and Singapore, the 4D lottery game contributes at least 60% of sales revenue. The 4D game has evolved quickest in the mature Malaysian lottery market where there are now three existing 4D games. Malaysian players are eager to play games with bigger prizes and lottery companies have created a 4D Jackpot to meet demand. It is expected that the Mongolian market will follow the route of Malaysia in this regard.
Grab and Go Expansion
Monvest introduced the first 6/42 Jackpot Lotto and 6D Lottery to Mongolia in late 2011, with publicized draws telecast on local television every Tuesday, Wednesday and Saturday. Since launch MNL has established over 60 lottery outlets in an effort to reach out to the community. The number of sales points will increase to over 80 with the roll-out of at least 22 terminals at the popular Grab and Go outlets, which will initially offer the 6D Lotto and 6/42 Jackpot to its clientele.
Leading food caterer Nuudliin Catering LLC (Nuudliin) established the rapidly growing Grab and Go fast food cafe in 2010. Today there are 24 outlets located in the most crowded streets of capital city Ulan Bator. Of the 24 outlets, three operate on a 24-hour basis and another four mobile cafes are deployed at special events and functions. Grab and Go has two outlets in Darkhan and another two outlets in Ernedet, the second and third largest cities. Grab and Go cafes are easily located by their bright red color and coca cola signage.
“The Grab and Go deal is a major step forward in our plan to roll-out over 150 lottery outlets and 100 terminals in Mongolia over the coming year,” notes Dr. Yap. “In the initial stages of our MNL operation, the mission is to create a presence throughout the core populated areas with as many outlets as possible. By working with successful groups like Grab and Go we can accelerate our plan significantly.”
The Grab and Go initiative is part of a MNL program to reach consumers directly where they eat, shop and entertain. This program supplements the booth outlet distribution strategy already deployed by MNL. Two of the most popular existing MNL locations are found in the largest supermarket chains – Nomin and MinII. Plans are afoot to increase the presence in convenience stores in the next phase of outlet roll-out.
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