CMSWire Tweet Jam: Digital Assets & the Customer Experience #CXMChat

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This Twitter-based discussion will focus on the growth of digital assets, their relevance to the customer experience and how digital asset management practices are evolving

CMSWire.com, a web magazine focused on customer experience management, social business and information management, is holding a Twitter-based gathering, known as a "Tweet Jam", to discuss the state and evolving role of Digital Asset Management (DAM) in 2012.

Digital Asset Management may have one of the more entertaining acronyms, but its growing role in the enterprise is capturing increasing attention. Over time it has evolved from the basic management of image assets to the management of an expansive collection of assets including textual, digital and multimedia content -- and into a role that bridges creative and digital marketing departments.

This month as CMSWire examines DAM’s role in the enterprise, it’s clear that it’s not just the media that matters -- the devices and screens that display the media play a critical role in how digital assets are rendered and archived. While DAM is often not considered to be part of one’s daily life, chances are it’s already deeply woven into many of knowledge worker's daily digital experiences.

Join the DAM Tweet Jam this Wednesday, April 18th at 10am PT / 1pm ET / 18:00 GMT as the CMSWire editors and the guest panelists welcome the broader community to spend an hour discussing the evolving role of digital asset management.

These questions will shape the dialog:

1. Given how digital we are, what is the current definition of DAM?             
2. What are the core elements of a DAM strategy?             
3. What 3 things make a DAM solution successful?             
4. How do DAM and CXM/WEM currently relate?             
5. What is the single biggest DAM opportunity in 2012?              

All experience levels are welcome to join the event.

The CMSWire team has assembled a group of expert panelists who will be sharing their field experiences. Panelists include Irina Guseva (Real Story Group), Doug Heise (CoreMedia), John Horodyski (DAM Education), Greg Klebus (Adobe), Ron Selvey (WebDam), Anjali Yakkundi (Forrester), Billy Cripe (BloomThinkers) and John Price (OpenText).

Participants may tweet their questions and responses throughout the Tweet Jam. By including the #CXMChat hashtag in all tweets, the messages will automatically become part of the discussion flow and will be included in CMSWire’s follow-up coverage of the event.
Tweet Jam Participation Guidance

Twitter is a highly flexible medium. In order to keep the discussion useful and focused, participants should follow these guidelines:

  • Introduce yourself with your first #CXMChat tweet. Include name, job title and the organization you work for.
  • Subsequent tweets must start with the question number the comment relates to and contain the #CXMChat hashtag. For example, "@bigbird Q5 Sentiment analysis is having an impact all over Sesame St #CXMChat"
  • Participants should not pitch products or services; stay knowledge focused
  • Keep the discussion professional, but informal
  • Remember that this is a public chat -- be thoughtful

About CMSWire
The CMSWire.com web magazine, published by Simpler Media Group, Inc., focuses on customer experience management, social business and information management practices and tools. The publication was founded in 2003 and currently has more than 270,000 monthly readers.

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Barb Mosher
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