PR News Announces Media Training Webinar on Tuesday, April 24

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PR News' Media Training Webinar, "Media Training Essentials for PR Pros & All Brand Spokespeople" will feature media training experts from The Community Builders, Inc, Sodexo and Holland & Knight. The must-attend webinar is from 1:30 p.m. to 3 p.m. ET.

It is fundamental that PR and communications professionals know the latest best practices in crafting and disseminating messages on camera, in print and across social media platforms.

PR News’ Media Training Webinar, “Media Training Essentials for PR Pros & All Brand Spokespeople” is on Tuesday, April 24, 2012 from 1:30 p.m. to 3 p.m. ET. This must-attend webinar will show PR and communications professionals how to craft sound bites that resonate with their audience; field difficult questions and bridge to their core message; and take control of nonverbal communications habits.

To register for the Media Training Webinar, visit http://www.prnewsonline.com/webinars/2012-4-24.html.

The webinar will feature three media training experts--Stephanie Anderson, Director of Communications at The Community Builders, Inc.; John Friedman, Senior Director Public Relations at Sodexo; and Aimee Steel, Strategic Communications Advisor at Holland & Knight. Webinar attendees receive full access to speaker presentations along with a certificate of completion.

Proper media training for an organization’s spokespeople and senior leadership is not an option or a luxury—it’s a must in a media-saturated environment where off-message comments can go viral in a matter of seconds. It is fundamental that PR and communications professionals know the latest best practices in crafting and disseminating messages on camera, in print and across social media platforms.

PR News’ Media Training Webinar will highlight the following areas:

  •     Convince the C-suite of the importance of media training
  •     Craft quotable sound bites
  •     Map your messages
  •     Develop clear and concise messages
  •     Be a reliable source for journalists and bloggers
  •     Handle difficult questions from reporters
  •     Deliver consistent messages across all media
  •     Train executives and staff for any interview format, including on camera; in-person; over the phone; press conferences; and live, online interviews with bloggers
  •     Train yourself and senior executives in mastering nonverbal cues
  •     Keep relationships with journalists intact after you have been misquoted
  •     Respond to crises effectively

To register for the Media Training Webinar, visit http://www.prnewsonline.com/webinars/2012-4-24.html.

This 90-minute webinar will give attendees the tools and tactics they need to be a more effective spokesperson and to train their executives to shine in the media spotlight.

For questions regarding the webinar, please contact PR News’ Assistant Marketing Manager, Laura Berdichevsky at lberdichevsky(at)accessintel(dot)com.

About PR News:
The PR News brand includes PR News, the Platinum PR Awards, PR People Awards, the Nonprofit PR Awards and CSR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Crisis Management and Media Training Guidebooks, PR News Webinars and Conferences. For more information about PR News and related books, webinars, events and awards programs go to prnewsonline.com.

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Laura Berdichevsky
PR News
(301) 354-1610
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