Redwood City, CA (PRWEB) April 17, 2012
Truaxis, the leading provider of data-driven personalization services that benefit financial institutions, merchants and consumers, announced today that Carlo Cardilli has joined the Truaxis team as SVP of Business Development and Sales and as a member of senior management. Drawing from his 15+ years of experience in financial, mobile and location technologies, Carlo will play an integral role in building the Truaxis network of financial institutions.
“Truaxis looks to experience significant growth in 2012 and by the year’s end, we expect to be working with the country’s leading financial institutions and processors,” said Truaxis CEO and Co-Founder Schwark Satyavolu. “StatementRewards builds deeper relationships between banks and their customers, allowing FIs to deliver valuable, relevant savings opportunities to their customers through the online banking experience.”
“I’m extremely excited to join a team that has placed their business at the center of the big data revolution occurring in both the financial and retail industries,” said Cardilli. “Truaxis is poised to help these organizations effectively personalize their loyalty programs to drive greater value for the consumer and more growth for the business.”
Prior to Truaxis, Carlo was the SVP of Sales and Business Development at mFoundry, the #1 supplier of mobile banking measured by active users or participating financial institutions, where he built and led direct and channel sales. Prior to mFoundry, Carlo was VP Business Development for Kivera, the pioneer in location technology that powered the first network-based friend finder service in the US.
Carlo also served as a Principal at Navigant Consulting where he focused on global M & A, integration and regulatory strategy for mobility providers. Formerly, he was at both Arthur Andersen Telecommunications & Media Practice and ARC Associates.
Carlo is fluent in three languages and earned his M.A. and B.A. from Cambridge University.
Truaxis, the company behind StatementRewards and BillShrink.com, is working with the country’s leading financial institutions and merchants to deliver the market’s most comprehensive data-driven personalized services platform.
Launched in October 2010, Truaxis’ StatementRewards platform leverages sophisticated analytics and matching capabilities to deliver a broad spectrum of data-driven services, including in-statement loyalty rewards that transform the relationships between banks and merchants, help better serving their customers and build brand loyalty. StatementRewards uses secure matching technology and anonymous user transaction data to pair users with personalized merchant offers and recommendations, as well as powering other rich features like a unified loyalty card, social benchmarking spend comparisons, and mobile and social rewards.
Truaxis’ award-winning technologies have been recognized twice by Finovate as a “Best in Show” and have received accolades from The New York Times, American Banker, Consumer Reports, Forbes, The Today Show, CNN, FOX, ABC and CBS, among others. Truaxis is headquartered in Redwood City, California. For more information, please visit http://www.truaxis.com.