Sterling, VA, USA (PRWEB) April 17, 2012
Current Analysis, the market leader in real-time, tactical competitive intelligence for the telecommunications and information technology markets, announced today that it has revamped its Application Platforms coverage to better reflect the industry move toward applications delivered via the cloud and consumed via mobile devices.
The mobile revolution is forcing middleware vendors to turn into MEAP providers overnight primarily to insure developers remain loyal to their traditional application platforms. Mobility has become the most important industry shift in years, and traditional application platform vendors play an important role in providing the integration technology between corporate back-end systems and mobile devices so that mobile applications are more interactive and meaningful. Companies want to expand sales opportunities through a direct reach to the consumers of their businesses through real-time B2E and B2C applications, which lets businesses more nimbly react to the immediate needs of customers. EAP providers are therefore focusing efforts this year on integrating traditional back-end systems (including databases, ERP, and mainframes) with mobile devices so they can deliver mobile-enhanced application platforms that include end-to-end management, security, collaboration, and development.
“Many of the application platform providers are up to the task, but those without a mobile strategy are taking a risk considering new market competitors in the form of MEAP vendors which are poised to sweep in and steal market share by offering mobile application platforms that are becoming more comprehensive and pervasive,” said Charlotte Dunlap, Senior Analyst for Current Analysis.
The unprecedented popularity of the iPhone and iPad over the past 18 months has turned vendors’ mobile strategies on their heads, forcing them to scramble to redefine their plans. There are several key considerations that vendors need to make when approaching the changing landscape. In Current Analysis’ most recent Market Advisory Report, “2012 is Make-or-Break Year for EAP Vendors in Mobile,” leading application platform vendors’ mobile strategies are summarized as well as a number of important near-term drivers of the MEAP revolution, including:
- Currently mobile pure play providers, including Antenna and the Sybase arm of SAP, are king in the industry’s hottest emerging market. However, the large gap in mobile innovation between these players and EAP vendors will begin to narrow over the next 12 to 18 months.
- HTML5 will continue to grow in importance and receive market acceptance within the industry as vendors continue to support HTML5, hybrid native/Web mobile app development as part of their mobile offerings.
- In-memory technology investments made by AP vendors (e.g., Software AG’s Terracotta, SAP’s HANA) will shore up mobile solutions through real-time updates (for B2E and B2C apps), and will become available in mobile platforms as early as year-end and throughout 2013.
- The mobile market will continue to consolidate as more companies are funded and created with the intent of being acquired.
“The pace of change is remarkable in this market and understanding its changes is core to our mission,” said Tim Dowd, CEO of Current Analysis. “Current Analysis understands that today’s middleware player must respond to an entirely new competitive landscape.”
Because of the importance of MEAP, Current Analysis now defines the AP market as having four segments: Servers (application, integration, web, portal, and messaging), Services (IaaS, PaaS, and SaaS), Development (IDEs, frameworks, and architectures), and Mobile (servers, development tools, and services). Leading players on the mobile side include Antenna, SAP/Syclo, Adobe (following its acquisition of Nitobi), Kony, Appcelerator, Sencha, Rhomobile (acquired by Motorola), and Verivo (previously called Pyxis).
For a complimentary copy of the Market Advisory Report mentioned above on the changing landscape of EAP, go to http://www.currentanalysis.com/f/2012/eap-mobile/. To learn more about our Application Platform services, visit our site at http://www.currentanalysis.com/s/824.asp.
About Current Analysis
Current Analysis (http://www.currentanalysis.com) has been helping leading telecommunications, information technology and business software companies improve their competitive intelligence, differentiate themselves in the market and win more business since 1997. As the only provider of continuous, in-depth tactical competitive intelligence, analysis and advice, sales teams, product managers, marketing professionals and executives rely on Current Analysis to anticipate and quickly respond to market opportunities and competitive threats. The company serves more than 30,000 professionals at over 200 global enterprises.