Ocoos has a very interesting approach and technology to efficiently connect the vast distance between buyers and small service providers. If successful, the impact can be large for economies with a large services sector. -Mark Bertolami,
Ocala, Florida (PRWEB) April 17, 2012
Mark Bertolami, a senior executive with over 25 years of experience developing and managing global brands in technology oriented consumer packaged goods has joined the board of Ocoos. In his most recent assignment, Mr. Bertolami served as President of Procter & Gamble's Global Duracell (Portable Power) Business and as Chairman of the Board of China Battery Holdings – a majority owned Chinese joint venture. In his role as President, Mr. Bertolami had full P&L responsibility for the $2.5B global Duracell franchise – a business evenly split between the US and the rest of the world with sales in over 70 countries in Western, Central and Eastern Europe; Latin America; Asia; and the Middle East & Africa. Over the course of his career, Mr Bertolami served in roles of increasing responsibility in General Management, Marketing, Strategy, Business Development, Operations, and Sales for Procter & Gamble, Gillette, Duracell, and Kraft as the Duracell business changed hands.
“We are delighted to have a person of Mark Bertolami’s experience and stature join the Ocoos team. Mark’s experience in marketing and brand development will be very valuable for Ocoos as we build the capability to market services on the internet.” said Dr. Rahul Razdan, CEO of Ocoos.
Featuring a specialized Internet platform technology, Ocoos is currently working to create a seamless, information rich connection between consumers, service providers, and subject matter experts in a structured, relevant, and trusted manner. Much in the way Amazon.com makes it easy for customers to search for and buy specific “products” on-line, Ocoos aims to facilitate the ease in which people can search for and buy “services” over the Internet.
The initial target of Ocoos is to organize and highlight online the adventure tourism market in Florida. Making more efficient the process of searching the Internet for a particular type of service (e.g., adventure tourism activities in Florida), Ocoos offers providers the ability to market their services to a wider consumer audience, thus generating increased bookings and sales. Consumers, in turn, gain access to an expedient, targeted, and deep search of only those topics of interest—in a fashion inspiring confidence.
“The capability of marketing and distributing products is fairly established. However, the marketing of services, especially in the context of small specialized enterprises, is very much in its early stages. Ocoos has a very interesting approach and technology to efficiently connect the vast distance between buyers and small service providers. If successful, the impact can be large for economies with a large services sector. I am delighted to join the Ocoos board,” said Mark Bertolami.
Established in 2011 from a spin-off technology born at the University of Florida in Gainesville, Ocoos brings coherence to the Internet by connecting consumers, subject matter experts, and service providers in a structured platform. For more information, please visit http://www.ocoos.com.