Florida Yacht Brokerages Gain Significant Market Share in 2011

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Data released today by YachtWorld.com, a Dominion Marine Media (DMM) business with the Internet’s largest worldwide database of brokerage boats, shows that Florida member brokers sold boats in 2011 with an aggregate price nearly equal to that of boats sold in the rest of the U.S.

Data released today by YachtWorld.com, a Dominion Marine Media (DMM) business with the Internet’s largest worldwide database of brokerage boats, shows that Florida member brokers sold boats in 2011 with an aggregate price nearly equal to that of boats sold in the rest of the U.S.

The data contained in the YachtWorld.com Market Index showed that while Florida brokers accounted for just fewer than 20 percent of the brokerage boats sold nationwide, their sales netted 47 percent of the value of all sales in the country.

Other key findings of the YachtWorld.com Market Index include:-

  •     Combined Brokerage Sales in Europe & U.S were U$5.34 billion in 2011 versus U$5.25 billion in 2010
  •     The number of brokerage boats sold in the U.S. was down 3% compared to 2010 while the aggregate value of the sales was up 3% to U$3.3 billion.
  •     The number of brokerage boats sold in Europe was down 2% compared to 2010 and the aggregate value of the sales was down 1% to U$2.03 billion.

“We study our member brokers' sales data in SoldBoats.com every month," said John Burnham, editorial director of YachtWorld.com. “When we analyzed the data at the end of the year for this issue of the Market Index, even we were surprised how much sales of premium yachts drove the total value of sales higher in 2011. It also benefited brokers working in regions like Florida and southern Europe where most of these vessels are sold."

The report is published by YachtWorld.com. With boats for sale offered by over 10,000 individual yacht brokers in 143 countries, YachtWorld.com receives nearly 2.5 million global visits by boating enthusiasts each month. Data on completed boat sales is contributed by broker members to YachtWorld.com’s proprietary website, SoldBoats.com, which currently stores detailed specifications and actual selling prices on over 500,000 used boats, sold since 2002.

A copy of the YachtWorld Market Index may be obtained here or by contacting Courtney(dot)Chalmers(at)dominionmarinemedia(dot)com

About Dominion Marine Media

Dominion Marine Media (DMM) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals – http://www.boats.com, http://www.yachtworld.com and http://www.boattrader.com. DMM is a division of Dominion Enterprises, a leading marketing services and publishing company, that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. DMM has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy). The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries. In 2010, over 38 million unique visitors spent time researching products on DMM web and mobile sites, apps and social media outlets. DMM’s global reach includes 22 localized web portals which are translated into 13 languages.

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Courtney Chalmers
Dominion Marine Media
757-351-7496
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James Nolan
James Nolan Associates, Inc
425-786-6069
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