Warren, NJ (PRWEB) April 16, 2012
Lightspeed Research today announced it has appointed Martin Filz as Managing Director for the EMEA Region of Global Market Insite, Inc. (GMI), a Lightspeed Research company.
Prior to joining GMI, Filz was Managing Director for EMEA and APAC at online sampling and data collection firm Research Now. Based in GMI’s London office, Filz reports to David Day, President and Global CEO of Lightspeed Research.
“Martin has a clear track record of success in developing businesses,” commented Day. “Not only has he demonstrated success in building new client relationships, but he also understands the importance of maintaining extraordinary service and support to existing clients. Both of these are paramount, as GMI continues to increase its market leadership in the region.”
Filz commented: “To join GMI and Lightspeed Research at this pivotal time in our industry’s evolution is a truly exciting opportunity. I’m looking forward to meeting the challenges ahead with the support and backing of what I’m confident is the best technology and team of online research experts in the business.”
Filz is a veteran of more than 15 years in leadership roles in digital marketing and market research. Prior to joining Research Now, he was a Director at Capgemini, Managing Director of digital marketing communications agency BlueFreeway, Managing Director, Northern Europe, for Nielsen//NetRatings, and Managing Director, Europe, at RedSherriff before its integration into Nielsen.
GMI (Global Market Insite, Inc.) provides access to the right people at the right time to deliver the right results, empowering researchers and marketers worldwide to generate reliable, consistent and actionable information that enhances their decision making capability. Founded in 1999 in Bellevue, WA, GMI has operations in America, Europe and Asia Pacific. GMI became a Lightspeed Research company in 2011. For more information, please visit http://www.gmi-mr.com.
About Lightspeed Research
Lightspeed Research (http://www.lightspeedresearch.com) is the market researcher’s choice for digitally accessing and deriving insight from consumer opinions and behaviors whenever, wherever and in whatever segments needed. The industry’s most thorough panelist pre-screening process and large global pool delivers business-ready results quickly and cost-effectively. From proprietary online access panels to specialty panels, custom panels and innovative mobile surveys, Lightspeed Research offers the industry’s highest-quality and most complete combination of qualitative and quantitative online research. This is backed by an expert client operations team that provides a range of data collection services, from sample management and survey design to programming and reporting. Part of Kantar, a division of WPP, Lightspeed Research serves clients and cultivates online panelists across the Americas, Europe and Asia Pacific.