Enhanced Belk Gift Card Program Offers New Benefits to Customers, Charities and Companies

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Gift cards now redeemable on belk.com Discount available for nonprofit organizations, companies

Continuing its commitment to strong growth in e-commerce, family-run department store company Belk, Inc. has launched enhancements to its gift card program to benefit its online customers as well as nonprofit organizations and companies in communities served by Belk.

Belk gifts cards are now redeemable on belk.com providing online shoppers with more flexibility and convenience. The new checkout option allows customers to keep track of the gift cards entered and add up to five cards per order. Customers also can check the balance of their cards before applying it to their purchases.

In addition, Belk offers a 10 percent discount for gift card purchases of $1,000 or more to qualifying nonprofit organizations and companies. This option provides an outstanding fundraising opportunity for community charities and nonprofit organizations by allowing them to resell the gift cards at face value and keep the proceeds. Belk also offers the discount to for-profit companies that want to use Belk gift cards to recognize employees, thank customers or acknowledge special occasions.

Nonprofit organizations (including foundations and schools) and businesses interested in taking advantage of the discount Belk gift card programs can call 704-426-1817 or visit Belk Fundraising and Corporate Gift Card Programs.

“We’re pleased to offer these gift card enhancements that provide added-value for our shoppers,” said Jon Pollack, Belk, Inc. executive vice president, sales promotion, marketing and e-commerce. “The gift card discount programs are great ways for Belk to support nonprofits and companies in the communities we serve.”

Last year, Belk and its associates, vendors and customers contributed more than $18.3 million to local communities through charitable initiatives such as the semi-annual Belk Charity Sale.

About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. (http://www.belk.com) is the nation’s largest privately owned mainline department store company with 303 Belk stores located in 16 Southern states. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership. Its belk.com Web site offers a wide assortment of fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. To connect with Belk via Facebook, Twitter, YouTube, blog, mobile phone text messages or by email, go to: Belk Get Connected.

Modern. Southern. Style.
Belk seeks to satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve. Our vision is for the modern Southern woman to count on Belk first – for her, for her family, for life.

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Jessica Graham
Belk
704-426-8333
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Stacey McCray
LGA
704-552-6565
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