Customers are not directed elsewhere to pay or complete a purchase. The entire process can now take place within a Facebook page... We also now allow customers to share what they bought with their friends, without authorizing a Facebook application.
Los Angeles, Ca (PRWEB) April 18, 2012
Wazala, the socially integrated shopping cart, announced the release of their updated Facebook Pages online store, which allows for a full in Facebook shopping experience. Customers that land on a product or brand page, can browse products for sale, share their favorites with friends, and complete a purchase within Facebook, also enabling a social share feature to announce their purchase to friends within Facebook.
“Taking advantage of the new Timeline for Facebook Pages, we redesigned the Wazala Facebook store to not only allow more space and features, but take the customer shopping experience to a higher level. Said Zeena Bushnaq, Managing Director of Wazala. “Customers are not directed elsewhere to pay or complete a purchase. The entire process can now take place within a Facebook page. We hope this will decrease the number of abandoned transactions within the Facebook store, and push sales further. We also now allow customers to share what they bought with their friends, without authorizing a Facebook application, thus giving the store owner a brand advocate on Facebook.”
Additional features with the Facebook store release include, a “like us banner”, that can be set to only open the store to visitors who have Liked the page, allowing page owners to grow their fans and increase their reach. A “splash banner” can also be uploaded and will act as a home page for the store. This banner can include marketing messages for specials, sales or coupon codes that the store is currently offering. The enablement of these banners will help brand a store more effectively and capture more sales.
Wazala social features also include a social promoter engine, which posts specials, new products, promotions and announcements to Facebook and Twitter. This helps merchants to market out their offerings on social network and increase sales. Coupon codes can be created specifically for these announcements, and tracked to better conversions. “Our focus is to arm merchants with social marketing powers, and to present their customers with an engaging and emotionally rewarding shopping experience”, said Zeena Bushnaq, “If those 2 aspects are present, then product sales will improve dramatically.”
About Wazala Facebook Timeline Ecommerce Store
The Facebook store is available for all Wazala accounts free of charge, including the Wazala free account. It can be added to any Facebook page, with a simple copy and paste of a unique store number. It does not require a web developer and can be set up in minutes. You can sell both shippable products and secure digital content. Audio content can even be streamed to preview before purchase allowing musicians and artists to sell music directly to fans within Facebook. Coupons can be created and shared specifically with Facebook fans, and much more!
About The Wazala Shopping Cart
Wazala allows you to create an online store, and then add the store to multiple websites, blogs and social profiles, all while managing one central location. An easy to use ecommerce solution with no complicated steps or coding knowledge needed to set up. Purchases are made within the site and customers are not directed elsewhere to buy, allowing for a complete shopping experience within a brand pages. Features also include, Google Analytics, smart phone support for better browsing on mobile phones, coupon codes, inventory tracking and fulfillment assistance for both digital and physical goods as well as multiple languages and currency support for international sellers.