Creating Loyalty 3.0: How Game Thinking is Changing the Rulebook on Consumer Engagement and Loyalty

Share Article

Join Loyalty 360 on April 26 2012 for an insightful webinar on one of the most dynamic forces in the marketing arena- gamification.

News Image
Loyalty is about creating a unique and interactive dialogue with your brand advocates and gamification, as practiced by thought leaders such as Bunchball, will enhance the efficacy of all marketing programs.

People have fundamental needs and desires - for reward, status, achievement and competition, among others. Games have long been a place where those needs have been met. But how do you satisfy these needs outside of actual games? Say, in a loyalty program? Gamification.

Gamification is emerging as a dynamic force in the marketing arena, and can be a powerful tool to unlock deep consumer engagement, but only if it is done right. On Thursday April 26, 2012 at 1 PM EST Barry Kirk, VP of Loyalty and Motivation at Bunchball and a recognized expert and speaker in the loyalty and motivation industry, will be presenting a webinar, Creating Loyalty 3.0: How Game Thinking is Changing the Rulebook on Consumer Engagement and Loyalty. Hosted by Loyalty 360- the Loyalty Marketers Association, this webinar will explore:

  • What gamification is, and is not
  • The three keys to effective consumer gamification
  • The business value of gamification
  • Using analytics to drive the gamified experience
  • Case studies of consumer engagement driven by gamification initiatives at brands like Adobe, USA Networks, Warner Bros. and others.
  • Understand “how to do it right!”

In this webinar hosted by Mark Johnson from Loyalty 360 and presented by Barry Kirk from Bunchball, we’ll explore a number of the challenges that exist within the loyalty / gamification area and how to best address them. According to Mark Johnson, “Loyalty is about creating a unique and interactive dialogue with your brand advocates and gamification, as practiced by thought leaders such as Bunchball, will enhance the efficacy of all marketing programs.”

Please join Loyalty 360 and Bunchball for this insightful webinar.
Click Here to register.

Presented by Barry Kirk, VP of Loyalty & Motivation - Bunchball
Barry Kirk, a recognized expert and speaker in the loyalty and motivation industry, is the VP of Loyalty and Motivation at Bunchball, which was just recognized as one of the Top 10 Most Innovative gaming companies for 2012 by Fast Company magazine. Prior to joining Bunchball, Barry led the consumer loyalty practice at Maritz Loyalty and Motivation. You can follow Barry's thoughts on consumer loyalty and gamification at http://www.twitter.com/barrykirk

About Bunchball
Bunchball is the industry leader in gamification, an innovative solution used to drive high-value participation, engagement, loyalty and revenue among customers, partners and employees. Bunchball's cloud-based Nitro Gamification Engine is available as a standalone platform, or as a plug-and-play solution for IBM Connections, Jive and Salesforce.com. It is being used by some of the world’s leading companies to create experiences that combine intuitive game mechanics with compelling content, including Warner Bros., Comcast, LiveOps, USA Network, Bravo and Hasbro. Based in Silicon Valley and founded in February 2005, Bunchball's investors include Granite Ventures and Adobe Systems Incorporated.

About Loyalty360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

Contact:
Erin Raese
513-800-0360 x210
erinraese(at)loyalty360(dot)org

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Erin Raese
Loyalty 360
513-800-0360 210
Email >
Follow us on
Visit website