15miles And Localeze Announce The Fifth Annual Local Search Usage Study White Paper

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Report reveals dramatic consumer migration to local online resources, accelerated adoption of mobile devices, and new challenges for online marketers

15miles, http://www.15miles.com, and Localeze, http://www.localeze.com, announced today the release of the Fifth Annual Local Search Usage Study White Paper. This year’s report reveals six major trends for marketers in all industries, including the continuing importance of local search, how rising tablet and mobile device usage shapes local buying behavior, new methods for finding local business information, increased trust in local listings, reliance on ratings and reviews, and a shift in local searches from business name to category.

“The 15miles/Localeze Local Search Usage Study confirms the rapid pace of change in consumers' online habits and the shift from traditional media sources to an ever-increasing menu of digital and mobile options,” said Jeff Beard, president of Localeze. “At the same time, online local search business listings have become the most relevant and trusted search results.”
“The Social, Local and Mobile or SoLoMo revolution – fueled particularly by the rapid adoption of smartphones and tablets – now dominates the search landscape. Over the past five years, we’ve seen dramatic changes as consumers rapidly adopt new devices and new methods to access local business information,” said Gregg Stewart, founder and president of 15miles.

Gillian Heltai, senior director of comScore, will host a webinar on Wednesday, April 18th at 3pm EST. During the session, Heltai, Beard and Stewart will review in-depth findings from the Local Search Usage Study and its impacts to marketers. To register for the webinar go to http://www.comscore.com/2012_Local_Search_Webinar

With five years of data and insight, the Localeze/15miles Local Search Usage Study is a comprehensive unbiased view of the local search market based on consumer usage. The study was conducted by comScore in December 2011, based on a combination of data from 4,000 online surveys and observed behaviors of one million consumers who agreed to have their online searches tracked anonymously. To download a copy of the report go to http://www.localsearchstudy.com.

About 15miles
15miles is part of the LSF Network group of companies and is a leader in local, mobile and social marketing solutions for national and regional brands. Applying the management team's proven expertise and rich history in local search marketing to its services, 15miles offers a variety of solutions that includes social marketing, search engine optimization, pay per-click advertising, website design and development, Internet yellow pages, local business listing management and mobile solutions. For more information, please visit http://www.15miles.com.

About Localeze
Localeze is a trusted business listings identity management provider for local search. As a trusted partner, Localeze maintains direct, authorized relationships with local search platforms, national and regional brands, channel partners and local businesses. The service provides businesses essential tools to verify, manage and enhance the identity of their local listings across the Web. Through these relationships and access to authoritative local business information, Localeze is a trusted provider of enhanced online local business listings in the local search industry. Localeze is a Neustar Service headquartered in Sterling, Va. For more information visit http://www.localeze.com.

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