Farm Market iD Introduces Grower Relationship Management iPad Application at the 2012 Agri-Marketing Conference

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The iPad application enables sales teams to access important information while they are on the road making sales calls that expedite the sales process, and can be customized for individual companies and provides insight into a farmer’s operation, and/or details on specific growers within individual sales territories.

Customers are utilizing the new iPad application in a variety of ways, including support of dealer and distribution networks.

Agriculture data and marketing solutions company Farm Market iD® announced today that it has released a new iPad application for its Grower Relationship Management (GRM) system. The company is offering demonstrations of the application this week at the 2012 Agri-Marketing Conference in Kansas City, sponsored by the National Agri-Marketing Association.

The iPad application enables sales teams to access important information while they are on the road making sales calls that expedite the sales process. The application can be customized for individual companies and provides insight into a farmer’s operation, and/or details on specific growers within individual sales territories.

GRM helps agri-businesses locate and win new customers, and nurture and retain existing clients. GRM’s simple and intuitive interface makes the sales and grower management process easy to use and understand for all levels of users. The tool is powered by Farm Market iD’s agriculture database, containing information on over 3.9 million owners, operators and farmers which provides detailed, actionable information -- including crops, acres, yield, farm income -- and covers nearly all growers in the country.

Chris Sidles, vice president national sales said, “Customers are utilizing the new iPad application in a variety of ways, including support of dealer and distribution networks. The time saved by accessing this information “on the go” is a huge win for our customers who had the opportunity to put the application in place with their field sales teams as beta testers.”

To view the demonstration at the Agri-Marketing Conference, please visit Booth 108.

Farm Market iD does business with a wide variety of clients including major chemical, seed, equipment, banking and financial and direct marketing companies. The data and services Farm Market iD supplies is also used in a wide variety of business applications ranging from advertising, research and promotion, to helping develop marketing intelligence and sales strategies.

About Farm Market iD®:
Since 1973, Farm Market iD, located in Westmont, Illinois, has provided comprehensive production data to the agricultural industry. Unparalleled in its depth and robustness, the Farm Market iD database is used by virtually every major company in agriculture. In addition to its content accuracy and depth, Farm Market iD maintains its market-leading position through development of innovative and custom user applications. For more information, call (800) 313-4778 or visit http://www.farmmarketid.com.

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Steve Rao
Farm Market iD
(703) 658-8306
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