InContext Solutions Enhances Manufacturer and Retailer Collaboration

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3D Store Visualization Goes Mobile with New iPad App

InContext Solutions is bringing mobility and ubiquity to their 3D collaborative visualization tools by making them available on the iPad. Building on the company’s already successful 3D internet and desktop experience, InContext Solutions launched the app this week to coincide with the Shopper Marketing Summit in Chicago. The new app enhances collaboration between CPG manufacturers and retailers.

InContext’s 3D store planning tools enable collaboration between internal teams and business partners by allowing them to visualize in-store marketing decisions virtually before implementing them in the actual store environment. Different merchandising changes such as displays, shelf layouts and promotions can now be presented through a virtual and mobile environment. The app additionally allows for the linking of relevant sales data presented in a powerful visual way to further support the case for recommended changes to the in-store set up.

“This allows CPG manufacturers to enhance their sales conversations with their retail customers by adding a visual element that they couldn’t achieve with the spreadsheets and images used in the past. Our clients were rolling out iPads to their sales teams and they wanted a more real-time and dynamic way to engage with their customers,” said Bob Gillespie, CEO from InContext Solutions. “Having the ability to provide on the spot recommendations with flexible 3D visualizations allows them to take customer centricity to the next level.”

Since the company launched in 2009, InContext Solutions has worked with many of the world’s largest consumer-oriented brands to provide virtual market research solutions and visualization tools. The company has received a great deal of recognition for its innovation; most recently as the ninth fastest growing privately held technology company in the United States.

To find out more about the new iPad app visit

InContext Solutions ( is an award-winning technology and market research firm specializing in online 3-D environment simulations with applications in virtual store research and collaborative store planning. The company’s research delivers highly accurate behavioral and attitudinal insights into shopper behavior, while its collaborative software tools allow many of the world’s leading consumer brands to make and implement more effective decisions with their in-store revenue drivers

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Derek Serafin
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