As a result of this alliance, smarter, more effective online and mobile offers will become more broadly available.
Portland, Oregon (PRWEB) April 17, 2012
ARM Insight and IP Commerce announced today a new alliance to redefine how card-linked offers work, by closing the loop from online publishing to onsite redemption at any point-of-sale (POS). As a result of this alliance, smarter, more effective online and mobile offers will become more broadly available.
Today, retailers of all sizes are involved in publishing location-based daily deals and brand loyalty offers via websites and applications. Those offers may come into merchant locations wrapped in slick mobile apps, but most are still basically just coupons and, frankly, not too smart. For instance, most mobile or online offers are not linked to consumer cards. Most require a manual redemption and reconciliation process that limits what consumer intelligence the merchant can gather from the offer.
Through its CardPower platform, ARM Insight is already powering credit card-linked offers for deal providers, web publishers, and significantly, on Facebook through its iFan Loyalty app for offline merchants. IP Commerce offers an open commerce development platform, The IP Commerce Platform™ and an associated Online2Onsite™ (O2O) Commerce Playlist, which provides software developers with the tools to enable real-time redemption of offers though any POS software. Currently, IP Commerce software is the driving force behind more than $3 billion in annual transactions.
Leveraging all of the strengths of both platforms, this new technology alliance can now:
- Effectively close the loop on online offers by enabling intelligent, real-time redemption
for any merchant through their existing payment processor relationship(s) and without added lane friction
- Empower retailers and other sellers (e.g. brands and advertisers) to create targeted offers that are tied to product (or inventory SKU) data
- Collect and analyze consumer and product-specific redemption data for retailers, brands, advertisers, social networks, etc.
The leaders of both companies commented on the new alliance. “Our goal is to create a platform that closes the online-to-offline loop with maximum flexibility and convenience, as well as the broadest reach for consumers, merchants and brands. Our technology partnership with IP Commerce provides the infrastructure we need to meet that goal,” said Dan Afrasiabi, co-founder and CEO of Arm Insight.
Alfred “Chip” Kahn, founder and CEO of IP Commerce added, “We are very pleased to be working with ARM Insight. They are an innovative partner taking full advantage of our O2O Commerce Playlist functionality and capabilities in ways that benefit retailers, consumers and POS software developers, which is driving further interest and participation from all of these audiences.”
Together, these two tech companies are effectively solving the main stumbling blocks to greater adoption of daily deals and other types of online-to-onsite offers. Additionally, they are providing retailers and other sellers with a deeper level of control over offer creation, along with valuable intelligence on offers and related purchase activity.
About ARM Insight
Founded in 2010, ARM Insight Inc. is based in Portland, Oregon. They offer a platform for card-linked offers and other applications that closes the loop between online promotions and offline transactions. Leveraging ARM’s APIs, partners can create and offer a variety of card-linked applications to consumers, publishers, retailers and brands in a matter of days. ARM specializes in enabling online partners and offline merchants, to utilize incentive-based marketing for customer loyalty, acquisition and promotions. For more information, visit http://www.arminsight.com.
About IP Commerce, Inc.
With offices in San Francisco and Denver, IP Commerce® provides a Platform-as-a-Service (PaaS) which effectively functions as an OS for Commerce. IP Commerce works with software developers and technology companies to create innovative commerce applications. The open and easy-to-use IP Commerce Platform™ enables developers to create customized, multi-channel commerce applications and workflows that allow retailers to support customers across all touch points. Additionally, IP Commerce provides the only open, single-integration platform that allows you to easily integrate and maintain the widest range of Online-to-Onsite solutions: the Online2Onsite™ Commerce Playlist. IP Commerce maintains partnerships with some of the world’s most respected financial institutions and technology companies. Their corporate website is at http://www.ipcommerce.com.
For ARM Insight:
Name: Dan Afrasiabi
Title: CEO, Founder
Email: dafrasiabi (at) arminsight (dot) com
Phone: (503) 546-2288
For IP Commerce:
Name: Donne Whitlow
Title: Marketing Communications Strategist
Email: dwhitlow (at) ipcommerce (dot) com
Phone: (303) 357-5425