ServiceMax and LitePoint to Present Field Service Marketing and Sales Best Practices at Field Service 2012

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Industry Veterans Will Share How the Best Service Organizations Drive Revenue Through Easy and Innovative Marketing and Selling Techniques

ServiceMax, the award-winning creators of the first and only complete suite of cloud-based, mobile and social field service applications, today announced that Stacey Epstein, VP of marketing at ServiceMax, and Kyle Hurlbut, VP of engineering services at LitePoint, a ServiceMax customer, will present a session at the Field Service 2012 conference in Las Vegas, Nev., on April 17 at 12:20 pm PT.

Epstein and Hurlbut will share field service marketing and sales insights based on more than 40 years of combined expertise in their session, “Tips From the Pros: How The Best Service Organizations Market and Sell Services.”

Field service organizations have been generating an increasingly larger portion of companies’ overall revenue, often without strong marketing and selling practices. As more revenue continues to be expected from service in the current economy, field service organizations need to take their marketing and selling to the next level and recognize that technicians may be their best salespeople. In this session, attendees will learn how to:

  • Develop a value proposition and basic marketing materials for services
  • Train your service team to sell and upsell
  • Maximize every contract and warranty opportunity
  • Use skill-based routing to deploy your best sales-oriented people to the biggest revenue opportunities

ServiceMax is also a sponsor of Field Service 2012 and will be exhibiting how companies can rethink field service at booth #18.

When: Tuesday, April 17, 2012, at 12:20 pm
Where: JW Marriott, Las Vegas, Nev.
Who: Stacey Epstein, VP of marketing, ServiceMax, and Kyle Hurlbut, VP of engineering services, LitePoint
Topic: Tips From The Pros: How the Best Service Organizations Market and Sell Services
Link: http://www.wbresearch.com/fieldserviceusa/dayone.aspx

About ServiceMax
ServiceMax delivers the future of field service, today. The first and only complete suite of cloud-based, collaborative and mobile field service applications, ServiceMax gives companies unprecedented capabilities in field service management to optimize operations and delight customers. Companies use the ServiceMax suite to handle everything from contract entitlements to scheduling & workforce optimization, to inventory & parts logistics and real-time customer and partner portal access. ServiceMax is built and delivered as a native Force.com cloud application so customers are up and running quickly with a low cost subscription model that is completely integrated with their salesforce.com CRM. Customers include large enterprises such as DuPont, Electrolux and Pentair, and smaller companies such as Everyday Wireless and Advanta Clean. ServiceMax is headquartered in Pleasanton, California. For more information, please visit http://www.servicemax.com or find us on Twitter and Facebook.

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Derek Korte or Darren Weiss
ServiceMax
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