Educating Political Campaigns on Using Mobile for Get Out The Vote (GOTV) and Voter ID

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Campaign Touch addresses importance of using mobile for voter outreach at Washington DC’s CampaignTech Conference.

With a 50% Smartphone and 20% tablet penetration rate, political candidates are making their information available in forms that can easily be viewed on mobile devices.

Politicians are fast becoming tech gurus; at least those who want to maintain a high-value connection to the electorate. Every campaign season seems to bring a new technology that successful candidates use to raise funds, target voters and keep supporters informed and energized. This season it is mobile.

“With a 50% Smartphone and 20% tablet penetration rate, savvy candidates are making their information available in formats that can be easily viewed on mobile devices,” said Cami Zimmer, President of Campaign Touch. “More important, with a click of a button, a person can 'like' a candidate or donate to a campaign while sitting on their sofa or watching their child’s sporting event.”

Campaign Touch, the leader in mobile strategy for political campaigns, PACs and associations, announced today that its President, Cami Zimmer, will facilitate a panel on mobile strategy on April 19, 2012 at Campaigns & Elections’ CampaignTech Conference in Washington, DC.

Zimmer will moderate a panel titled “Mobility: How to Use Mobile For Get Out The Vote (GOVT).” Attendees will learn the importance of using mobile websites, mobile apps, mobile marketing and text messaging in campaigns.

"Campaign Touch has adopted this technology specifically for campaigns, and we look forward to sharing what we know with political consultants, candidates and others,” said Cami Zimmer, President of Campaign Touch. “We are confident we can add value to campaigns, which have to be conscious of every penny they spend on overhead. We fully believe our technology is an investment that will provide a good return.”

What:     Panel titled: “Mobility: How to Use Mobile for Get Out The Vote (GOTV)”

Who:     Facilitated by Cami Zimmer, President of Campaign Touch

When:     Thursday, April 19, 2012    9:00am Eastern

Where:    CampaignTech Conference - Washington Marriott 1221 22nd Street NW Washington DC

About Campaign Touch
Campaign Touch is a mobile and digital strategy agency that assists businesses, campaigns and associations in next generation technology. At Campaign Touch, we understand that success does not simply come from new technologies; it comes from connecting people with messages relevant to their life to inspire action. We take a hands-on approach to helping clients execute well-planned mobile, digital and social media strategies that align closely with their business objectives.
Visit online: http://www.campaigntouch.com and follow on Twitter: @CampaignTouch.com

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