EZDRM and Discretix Expand DRM-Protected Video Services to Android and Apple Devices Utilizing Microsoft® PlayReady®

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Combining the EZDRM hosted licensing services and Discretix SecurePlayer™ allows service providers to rollout Hollywood premium content in record time

EZDRM Inc, a global leader in Hosted Digital Rights Management and Content Access and Control technologies, and Discretix, the leading provider of field-proven content protection and embedded security solutions, announce the integration of EZDRM Hosted Digital Rights Management for Microsoft PlayReady® technology with Discretix SecurePlayer™ to provide the digital media industry with a complete and secure DRM solution for mobile devices.

This alliance extends the delivery of Hollywood approved Microsoft PlayReady® DRM content to all Android and iOS tablets and smartphones, beyond the standard support for Microsoft Silverlight. EZDRM hosted service in conjunction with Discretix SecurePlayer™ offer MSOs, broadcasters, telcos, mobile operators and ISPs the ability to launch video services quickly.

“We are pleased to work with Discretix, a leader in security solutions, to extend the reach of the native Microsoft PlayReady® technology” said David Eisenbacher CEO and Co-Founder of EZDRM. “With Discretix SecurePlayer, EZDRM broadens its hosted licensing services of Microsoft PlayReady® into the Android and iOS environments providing further strategic benefits content owners need to successfully deliver content online.”

The Discretix SecurePlayer™ (http://www.discretix.com/secureplayer) is a downloadable, white label application that allows service providers to expand their brand and video services to all Android and iOS tablets and smartphones. The SecurePlayer™ leverages the Discretix extensive experience in delivering a full range of embedded content protection solutions for smart connected devices. To protect against content hacking and to ensure the robustness of the application, the SecurePlayer utilizes advanced software security technologies including obfuscation, variability, renewability, trip wires and personalization.

Discretix will be demonstrating its SecurePlayer™ application for tablets and smartphones at NAB2012 in Las Vegas, April 16-19, Booth #SU11610. Please visit us at the booth or contact events(at)discretix(dot)com to schedule a meeting.

About EZDRM
EZDRM is a leader in providing hosted Digital Rights Management (DRM) solutions, enabling content owners and Internet-based media distributors an efficient, cost-effective and superior method of content control. EZDRM solutions are ideal for live, video-on-demand, downloadable offline playback, e-learning and Web-based video offerings. EZDRM customers are able to expand their viewership and create new revenue streams from their content assets.
For more information visit http://www.EZDRM.com.

About Discretix
Discretix' security solutions are deployed in a wide range of consumer electronics devices enabling services and applications, while protecting the device and its contents. Discretix' products include embedded security co-processors and a broad range of security applications. The solutions are tightly integrated into the device, enhancing security without compromising the user experience. Discretix, a privately-owned company, serves the needs of some of the world's best-known semiconductor and device manufacturers and has been consistently ranked among the leaders of the embedded security market. For more information, please visit http://www.discretix.com.

EZDRM PRESS CONTACT:
Olga Kornienko
1 888 636 9723 x17
BusinessDevelopment(at)EZDRM(dot)com

DISCRETIX PRESS CONTACT:
Edo Ganot                                                                                                                    
+972 (73) 255 8800                                                                                                    
marketing-dx(at)discretix(dot)com

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