Consumers Using Social Media Sites for Health Concerns: New PwC Study Reported on by Big4.com

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Health organizations need to engage or miss vital opportunities.

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Big4.com, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers, PwC reports on a new PwC study that shows how social media is changing the nature of healthcare interaction.

The new report by the Health Research Institute (HRI) at PwC US is called, “Social media likes healthcare: From marketing to social business,” and it finds that social media activity by hospitals, health insurers and pharmaceutical companies is small compared to the activity on community sites. Further, health organizations ignoring this virtual environment miss chances to engage consumers.

The PwC social media survey contained responses from more than 1,000 U.S. consumers and 124 members of the eHealth Initiative (eHI), a national association of industry organizations focusing on health information and technology. Big4.com noted that some of the more relevant findings included the fact that one-third of consumers now use social media sites for health-related queries like seeking medical information, tracking and sharing symptoms, and broadcasting how they feel about doctors, drugs, treatments, medical devices and health plans.

Daniel Garrett, US Health Information Technology leader, PwC stressed the importance of understanding this medium.

“Social media is another source of business intelligence that provides information at the aggregate level, not only about what consumers ‘like,’ but what they need, how they behave and when their experiences demand an immediate response,” he said. “Health organizations can engage IT to integrate social data intelligence with existing systems and processes, yet most are still struggling with how to manage the data from their own clinical systems.”

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Kristy Short
Big4.com
(734) 481-0186

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Big4.com
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