Celebrating 10 Years of Innovation

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10 years since Mediahawk became the first UK company to introduce campaign based call tracking for marketers.

Mediahawk will be celebrating their 10 year anniversary in May and are well established as the market leaders in the call tracking industry. Working with organisations such as Aston Martin, Audi, Mercedes, Tropical Sky, and Barchester Healthcare, Mediahawk help to identify the missing link when tracking on and offline telephone enquiries.

Marketers are given a unique telephone number for each advertising channel (or referring web addresses) in their advertising campaign to monitor the telephone response that the adverts or referring sites generate. Call tracking happens almost instantaneously so that marketers can see how many calls the adverts generate, where the calls have come from and how many calls have been missed. Thus, allowing the marketer to capture and measure telephone leads in a cloud based reporting system similar to Google Analytics.

“We have had an exciting journey at Mediahawk over the last ten years. We no longer have to evangelise about the benefits of call tracking which is now an accepted tool within any Marketeers arsenal to measure their advertising success. With our constant product innovation we are proud to have helped companies such as Inchcape PLC, Aston Martin, Bath Travel and the Caravan Club make their marketing more effective. Allied to our product innovation as a company we have focused on providing excellent customer service and we are proud of the fact that our first customer continues to use the Mediahawk system to this day.

We have lots of exciting events planned for our tenth anniversary and look forward to another 10 years of innovation.” -- Harry Bott, Sales and Marketing Director, Mediahawk

About Mediahawk
Founded in 2002 Mediahawk are continually monitoring the telephone effectiveness of thousands of marketing campaigns for many companies. Mediahawk has been at the forefront of helping clients be more effective with their telephone response advertising and their reporting has sped up the dramatic shift of classified advertising from traditional media to the online space.

Mediahawk will be exhibiting at the Online Marketing Show, 27 & 28 June at Olympia.

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Laura Baxter
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