By reaching out and using the relationships they have built with their fan base they will be able to create an international cast for their first official video.
London, UK (PRWEB) April 28, 2012
Mystery musicians, Banned on the Run, are using the web to find faces for their new music video “Higher.” Auditions will be held worldwide, both live and online. Harnessing the power of social media, BOTRN is tapping their vast fan base to cast a truly international group. In addition, fans can look forward to getting to know the band even better as they finally unveil their identities and music. Fans between the ages of 16 and 100, male, female or other who are able to get to an audition in the UK, US or Australia are encouraged to apply.
About the Band
At a time when musicians face waning album sales and dwindling audiences, this band is using social media to build a fan base-- even though the identity of the band is a mystery. Banned on the Run is the Twitter handle for an as yet unnamed UK band, tweeting as they tour. By sharing their experiences on the road, BOTRN already has close to 14,000 followers, even though no one knows the real name of the band or its members. In addition, the band will be auditioning fans worldwide for an upcoming video- based only on their Tweets and one single.
Banned on the Run is currently touring in support of the release of their single, “Higher.” Fans all over the world follow their exploits on Twitter as they share their unique glimpses of day to day life on the road. The true identity of the band is still being a secret, but it’s no mystery that they’ve already managed to do what many bands never do—they’ve connected with fans. Building a following before they’ve even released a single gave the band a head start, and put them on the radar of some other big names.
The band counts such names as Tess Daly and Dermot O’Leary as among their well-wishers. English comedian Alan Carr has sent along his support. And even Number 10 Downing Street has taken notice. But it’s the fans that follow them day to day that really support the band as their tour takes them all over the world. By posting personal stories and insights, BOTRN has offered their fans unique insight into the highs and lows of an exhaustive tour schedule.
Banned on the Run is in the unique position of having thousands of fans around the world, despite remaining a mystery. By using social media to build a relationship with people they might never have reached otherwise, BOTRN is already ahead of the game. By reaching out and using the relationships they have built with their fan base they will be able to create an international cast for their first official video.