HarperCollins UK Selects Walker Sands for Launch of Digital Apps in the U.S.

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Highly respected publisher, HarperCollins UK, selects Walker Sands to promote the launch of several digital iPad apps in the United States.

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Walker Sands Communications, a full-service marketing and public relations firm, announced today that it has been selected to launch several new HarperCollins UK iPad apps in the United States. The new apps are designed to bring various HarperCollins UK assets to life and provide consumers with highly innovative user experiences.

HarperCollins UK is one of the world’s leading English-language book publishers, with offerings that cut across the traditional and new media spectrum. From contemporary fiction, to illustrated reference to language learning and even digital hymnbooks, HarperCollins UK is a recognized force in both print and digital publishing.

“WalkerSands is honored to work with HarperCollins UK, a publisher with a track record that stretches back nearly two centuries,” said Mike Santoro, president of Walker Sands Communications. “Based on Walker Sands’ depth of experience in digital marketing and the quality of HarperCollins UK assets, we’re looking forward to a series of extremely successful launches.”

The first PR push for HarperCollins UK was the launch of Brian Cox’s Wonders of the Universe, an astronomy app designed to turn your iPad into a 3D journey through space and time. The revolutionary app takes full advantage of extensive capabilities of the New iPad, with rich multimedia aspects such as a 3D tour of the universe narrated by Professor Brian Cox, two-and-a-half hours of BBC video and interactive animation for a complete understanding of the forces that shape our world.

The app was very well-received, with Walker Sands generating media coverage in key outlets, including Mashable, Engadget and the New York Times. The app quickly climbed to number five on U.S. bestselling iPad app charts, exceeding sales goals within a week of launch.

HarperCollins UK selected Walker Sands for their international expertise and proven marketing experience in the app category, which was recently demonstrated by the enormous success of SceneTap, an innovative app that is experiencing mass adoption rates across the nation.

For more than a decade, Walker Sands has specialized in providing best-in-class marketing and PR for firms in the B2B and technology sectors, equipping Walker Sands with advanced capabilities in online, social media and other areas that are essential for companies that operate in the digital marketplace.

About Walker Sands Communications:
Walker Sands Communications is a full-service marketing and public relations firm focused on generating sales growth for our business to business clients. We provide marketing support for a wide range of clients, everything from large Fortune 500 brands to small startup ventures. Firms have been counting on Walker Sands since 2001 for services ranging from basic marketing strategy to our advanced SEO programs. Visit http://www.walkersands.com for more information.

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