Xpress Realty Enriches Its Premier Offering, Xpress Connect, with Online Virtual Tours

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Xpress Realty’s premier offering, Xpress Connect is a complete online marketing program designed to provide maximum exposure to today’s tech-savvy home buyers by using social media, search sites, e-mail and online advertising. Xpress Connect now features a virtual tour as the center of its online marketing efforts.

The first showing for properties today is online, emphasizing the critical role the virtual tour plays.

The Xpress Connect online marketing program leverages an array of high-tech tools to push property details out through several online channels and to drive prospective buyers to the hub of its marketing program – the virtual tour. Anchored in a web site dedicated solely to the property for sale, the virtual tour provides a 24 x 7 open house, enabling interested parties to tour the home at their convenience and when it suits their schedule.

“Online research is an essential element of the home buying process,” said Mia Scaffidi of Xpress Realty. “The first showing for properties today is online, emphasizing the critical role the virtual tour plays.” According to The National Association of REALTORS’ 2011 Profile of Home Buyers and Home Sellers, forty five percent of home buyers found the home that they purchased online.

Xpress Realty is a Greater Milwaukee area real estate brokerage providing specialized high-tech marketing services designed to meet the needs of today’s tech-savvy home buyers. Xpress Connect, the company’s multi-media marketing program, delivers maximum exposure to purchasers where and how they interact – ONLINE. Built around individual property Web sites, Xpress Connect is a complete online program using the best of social media, search sites, e-mail, and online advertising. Xpress Realty serves Milwaukee, Ozaukee and Washington Counties.

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Mia Scaffidi
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