TandemSeven Named a ‘Cool Vendor’ in Application Services by Leading Analyst Firm

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Vendors selected for the “Cool Vendor” report are considered innovative, impactful and intriguing.

Gartner 2012 Cool Vendor logo

TandemSeven, a user experience design and development company, today announced that it has been selected by Gartner as one of the cool vendors in Gartner’s “Cool Vendors in Application Services, 2012” report published on April 13, 2012 by Susan Tan, Patrick J. Sullivan, Richard Fouts and Alex Soejarto. The announcement comes on the heels of TandemSeven’s launch of Persona Modeler®, a cloud-based software offering.

According to the Gartner report, “The vendors highlighted in this document offer original approaches that capitalize on opportunities brought about by changes in client demand. These companies leverage new business models, approaches, technologies, distinctive capabilities and proprietary intellectual capital to deliver increased value to their clients.”

TandemSeven’s Persona Modeler is the first software tool built specifically for managing user research, persona design and creation, and collaboration. The Web-based toolset enables stakeholders to stay focused on customer and user needs when designing and building business applications, Web sites, and mobile and tablet apps.

“We are honored to be recognized by Gartner as a Cool Vendor in Application Services,” said Frank Torbey, CEO at TandemSeven. “Persona Modeler provides our clients with a game-changing way to focus on customers and users. We are excited to add this complementary software offering to our robust set of user experience design and development services.”

Persona Modeler takes user-centered design to the next level, offering:

  • A unified view of customers or users: Persona Modeler acts as a ‘system of record’ for user research results and personas, coordinating information for teams across the organization, including product management, marketing, IT, and executives.
  • Easy access to user research and persona assets: Persona Modeler’s Web-based toolset provides a secure central repository for user research findings and personas. The accompanying iPad app provides mobile visibility and access to personas. Teams can collaborate instantaneously about key customers and users directly from the app.
  • A common platform to implement UX standards: Persona Modeler organizes and supports a unified approach to personas through template-driven research, repeatable workflows, and flexible formats.

For more information about TandemSeven or Persona Modeler, visit http://www.tandemseven.com or call 508.746.6116.

About TandemSeven
TandemSeven creates compelling user experiences across platforms and channels, including portals, business applications, Websites, and mobile and tablet apps. The company was founded on the principle of design and technology working in tandem to create superior user experiences. For over ten years, TandemSeven has used its proven user-centered design and development methodology to help world-class organizations, including Bank of America Merrill Lynch, Bloomberg L.P., Campbell Soup Company, Citi, Experian, LeapFrog Enterprises, Orbitz Worldwide and Thomson CompuMark. The company is headquartered in the greater Boston area with offices across the United States. Learn more at http://www.tandemseven.com.


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Media and Analyst Contact for TandemSeven:
Kim Kuzmeskas
Sr. Director of Marketing

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