This course is for executives and professionals who want to go beyond the basics and learn how to apply social media to get concrete business results.
Westwood, CA (PRWEB) April 19, 2012
UCLA Business Course and Social Media Professor Dr. Natalie Petouhoff presents “A Social Business Course” and Forbes Social Media and Mobilized Columnist, Mark Fidelman, who will be writing about the event and the ROI of social media calculators, videos and resources Dr. Natalie Petouhoff (@DrNatalie) http://www.DrNatalieNews.com uses to help her Fortune 500 clients.
One of the first courses of its kind at a university, the “Social Business Course” will intersperse
lecture content with social business / social media experts like Matt Michelsen (@MCMichelsen) from http://www.TheBackPlane.com who does social media for Lady Gaga (@LadyGaga), Charles Miller (@ChasMiller) from DIRECTV, Michael Brito (@Britopian) from Edelman (@EdelmanPR ) and include social media software demos, so participants walk away with strategy, tactical advice as well as implementation capabilities to accomplish and align business goals and social media goals.
Demos include social business applications from Wendy Lea (@WendySLea), CEO and Jeff Nolan (@JeffNolan) of http://www.GetSatisfaction.com, Johnny Miller of http://www.ManuMatix.com / Bamboo, Varun Krishna and Zao Yang Co-founder of http://www.BetterWorks.com, Jennifer Tyler (@JenHowell4) of http://www.Sysomos.com, Janice Rager (@jrag2009) and Michele McConomy (@michelemcconomy) of http://www.Spigit.com, etc... A tweet-up will follow the Friday section in Westwood, CA.
WHO: This course is for executives and professionals who want to go beyond the basics and learn how to apply social media to get concrete business results.
HOW: Using case studies and real-world examples, we explore how social media affects each functional department (PR, Marketing, Customer Service, Product Development, etc...) and ways to calculate the return on investment (ROI) for each.
WHAT ATTENDEES WILL LEARN THE FOLLOWING:
Leave with a social business blueprint and know how to execute with social media applications and software
Learn practical tips, techniques, and how to use social media monitoring to levelset where your social media program is
Take an assessment to benchmark the "as is" state of your social media initiatives and compare them to "could be" via best practices
Learn how to gear your initiatives to higher monetizations of social media investments
Create strategies and tactical plans that make sense to traditional organizations (even those not familiar with social media)
Learn how to use business cases and ROI to ease the approval process for initiatives and implementation simpler, more efficient, and effective because they are grounded in business fundamentals that maximize the ROI in social media.
To register for the class,
Social Business Course at UCLA, April 27th and 28th, 2012
WHERE: 10995 Le Conte Avenue, UCLA Extension Bldg, Westwood, CA 90024
Room: 621 UCLA Extension Bldg.
WHEN: April 27,2012 Friday 9am-4pm and April 28, 2012 Saturday 9am-4pm
COST: $350 (Includes course materials and lunch)
Instructor: Dr. Natalie Petouhoff & Guest Lecturers