GoldMax Surpasses 100th Store Milestone in Chicago; Therapeutic Cruise Docks with a New Love

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With its comfortable, high class stores, GoldMax USA continues to expand from coast to coast and has surpassed the 100th store milestone in the greater Chicago-land area with the opening of new locations in Palatine and Schaumburg, Illinois. As the leading gold buyer, GoldMax USA is committed to providing its customers with the best cash for gold exchange in the industry. GoldMax USA recently appointed Robin Leach, former host of Lifestyles of the Rich and Famous, to serve as the company spokesperson.

GoldMax store interiors are outfitted with a comfortable waiting area with one or two flat-screen televisions, jewelry showcases, and desks to meet privately with each customer.

GoldMax is nothing like the average pawnshop – instead, customers can come in for a free, no obligation quote, within a comfortable, high class setting.

With Robin Leach, former host of Lifestyles of the Rich and Famous as its spokesperson, GoldMax USA, expects to pump more than $100 million into the local economy this year by offering consumers the opportunity to cash in on the escalating prices of gold and silver. GoldMax USA, the largest chain of stores specializing in buying gold and precious metals from consumers in the U.S., announced today that the firm has surpassed 100 stores in the greater Chicago-land area with the grand opening of two stores in the region. GoldMax will celebrate the grand opening of new stores at 776 E. Dundee Rd. in Palatine and 1422 E. Algonquin Road in Schaumburg, Illinois. GoldMax also plans to open stores within the next 30-60 days in Atlanta, Georgia; Plano and Colleyville, Texas; and in the Southern California market.

Recently, Janis Tassone, a GoldMax buyer in Arlington Heights, Illinois, recalls the time when Matt, a widower at age 83, entered the store with a gold charm bracelet that he believed to be worthless. Matt first offered his children and grandchild the bracelet; however, no one wanted it. Having seen the GoldMax ad in the newspaper, Matt decided he would see what the gold buying business was all about.

"Matt received over $400 for 'that junk' as he called it,” said Tassone. “He told me that he was so thrilled that he had stopped by.” Matt returned several times to GoldMax to sell other items, which had previously belonged to his wife.

According to Tassone, Matt used the money to go on what he called a "therapeutic cruise" where he found love and a dance partner at the senior-based cruise event. “He told me that he was glad that he saved some 'special pieces' to give to his new love.”

GoldMax has helped more than 1 million satisfied customers and that number continues to grow exponentially as the company opens additional stores around the country. According to GoldMax co-founder Scott Garber, the company hopes to open up to 100 new stores from Tampa Bay to Southern California by the end of 2012.

"There are lots of new cash for gold stores popping up, but the GoldMax brand is different," Garber said. "GoldMax is nothing like the average pawnshop – instead, customers can come in for a free, no obligation quote, within a comfortable, high class setting – and, if they’re ready to sell, they can do so right on the spot."

GoldMax store interiors are outfitted with a comfortable waiting area with one or two flat-screen televisions, jewelry showcases, and desks to meet privately with each customer. The stores, which range from 700 to 4,000 square feet, resemble a cross between an upscale jewelry store and a business office.

"We want our customers to feel comfortable and enjoy their experience at GoldMax," said GoldMax Co-founder Jordan Sadoff. "Our operation certainly shatters any comparisons to a pawn shop or any other gold buying company."

GoldMax has built a solid reputation for paying fair market value for gold, jewelry and other collectibles. GoldMax will purchase gold (any karat), silver, platinum, necklaces, bracelets, rings, earrings, charms, watches, broken jewelry, coins, sterling silver flatware, tea sets, and candlesticks.

About GoldMax USA
With more than 200 stores located from Los Angeles to Tampa Bay, GoldMax operates the largest chain of stores specializing in buying gold and precious metals from consumers. Last year, GoldMax pumped more than $75 million into the local economy and opened more than 70 stores across the U.S. GoldMax plans to open 100 new stores in 2012, including stores in the Dallas-Ft. Worth and Minneapolis, both new markets for GoldMax. GoldMax recently appointed Robin Leach, former host of Lifestyles of the Rich and Famous, to serve as the company spokesperson. Leach doesn't accept payment for his endorsement of GoldMax, a rare event in the business of high-profile celebrity endorsements. GoldMax donates generously to his favorite charity, “Keep Memory Alive” (http://www.keepmemoryalive.org), which is committed to the education and research of a cure for Alzheimer’s, Parkinson’s, Huntington’s and ALS. Visit http://www.goldmaxusa.com.

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Barbara Basham
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