Cleveland, OH (PRWEB) April 18, 2012
In recent years, advances in technology have given us both more product choices and more vehicles through which to learn about them. This has introduced an unprecedented level of complexity to the relationship between customers and brands and has eroded customer trust to an all-time low -- a condition that Cleveland-based marketing firm Point to Point has coined “The Pinhole Economy.™”
In its most recent whitepaper, Point to Point shares the three guiding principles of The Pinhole Economy: customers are overwhelmed by too many inputs, customers have too little time to evaluate it all, and customers’ trust in institutions of all kinds has dramatically declined. Marketers who succeed against these conditions understand how to create opportunities for engagement based on solving at least one of these challenges. When they do so, they increase the likelihood that they will be drawn through the Pinhole -- the aperture through which customers engage with brands.
“No matter what market segment you are in, a lack of time and trust can hurt your business, especially when so many other businesses are trying to talk to your target audience,” said Mark Goren, president of Point to Point. “That’s why it’s important to understand what specific challenges your customers face relative to you and work to overcome it.”
With the white paper, “The Pinhole Economy,” Point to Point thoroughly analyzes the shifting trends occurring in media and technology and how that affects us. It elaborates on each guiding principle and explores how customers’ mindsets shape marketing in the Pinhole Economy.
To learn how the Pinhole Economy and marketing work, download the Pinhole white paper, or contact Point to Point today at 216-364-0456.
Founded in 1982, Point to Point, Inc. is a marketing company with deep industry expertise that leverages technology and customer insights to exploit opportunities in the world of declining brand loyalty known as the Pinhole Economy™.