We are covering the hot-button issues that are top-of-mind among c-level, sales and marketing executives,” said McDade. “Marketing automation, social media, mobile marketing, the inbound vs. outbound controversy—are a few of the topics we’re exploring
(PRWEB) April 18, 2012
Dan McDade, president & CEO of PointClear, the prospect development company, today announced the launch of an online video show, PowerViews. PowerViews, hosted by McDade, features in-depth interviews of sales and marketing thought leaders and is dedicated to helping those in the industry find solutions to today’s complex challenges.
Each segment features insightful discussion with industry experts, addressing trends, changes in the way companies do business, and progress in the ongoing effort to align sales and marketing.
“We are covering the hot-button issues that are top-of-mind among c-level, sales and marketing executives,” said McDade. “Marketing automation, social media, mobile marketing, the inbound vs. outbound controversy—these are just a few of the topics we’re exploring on PowerViews.”
Launched just one week ago, three episodes have been produced. All can be accessed on PointClear’s YouTube channel. Featured to date are:
Episode 1: Jonathan Farrington, CEO of Top Sales Associates and the managing director of Jonathan Farrington & Associates, and the man behind the Top Sales & Marketing Awards. Farrington, based in London and Paris, is globally recognized as a business coach, mentor, author, consultant, and sales strategist.
In response to a question about progress in marketing and sales alignment, Farrington notes that both areas will become much more efficient "if we can just find a way to legitimize their marriage."
Episode 2: Jeff Ernst, principal analyst with Forrester Research serving CMO and marketing leadership professionals, and a 20 year sales and marketing veteran. Ernst is the author of The New Rules of Sales Enablement, co-author of How to Create Killer Sales Playbooks, and regular contributor to B2B Magazine. He's been featured by Forbes, CMO Network, Mashable, Huffington Post, NPR and Financial Times.
Ernst notes marketing’s challenges in convincing sales of the value of lead nurturing. In essence, marketing is saying, “Work with us, we’re going to withhold the ones that aren’t ready, and then—over time—we’ll provide leads worthy of reps’ time.”
Episode 3: Trip Kucera, senior research analyst at the Aberdeen Group with a focus on marketing effectiveness and strategy, and former executive at Progress Software, LogMeIn and Success Factors. Kucera is also an accomplished author, speaker and blogger.
When asked about effectiveness of inbound vs. outbound marketing, Kucera replied: “It’s an all-of-the-above proposition … if this were a televised debate, the candidate representing inbound marketing would be coming away with it. Because the messages are—let’s face it—better.”
Additional interviews are scheduled throughout 2012. Next up are Paul Gillin, writer, author, social media strategist; Chris Hosford, East Coast bureau chief, B2B Magazine; Andrew Gaffney, publisher, DemandGen Report; and Richard Fouts, research vice president, Gartner Group. For notification as each segment is posted, subscribe to the PointClear blog, ViewPoint.
PointClear is your prospect development partner, providing the strategy, analytics and execution services needed to optimize sales and marketing processes, and drive revenue. Companies that achieve Optimized Prospect Development™ are assured virtually 100% of leads delivered by marketing to sales are sales-qualified … and up to 5 times more deals are closed. Founded in 1997, PointClear instills the cross-functional collaboration and operational excellence c-level execs need to increase sales and marketing effectiveness, decrease costs—and achieve optimum results. President and CEO Dan McDade recently authored a book, The Truth About Leads. For additional information visit http://www.pointclear.com.