Franchise Gator Launches Tool to Help Visitors Navigate Through the Franchise Buying Process

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Franchise Gator has over 200,000 unique visitors a month researching franchise opportunities and learning more about buying their own business. This new tool will allow those visitors to track their progress as they go down the business ownership path as well as have access to more information about each franchise.

The Gator Dashboard is designed to make the Franchise Gator visitor more confident to move to the next step beyond simply picking a few concepts that interest them. This is a huge win for both the franchisor and future franchisee

Franchise Gator is excited to announce v2 of the Gator Dashboard, new technology offering prospective franchisees an opportunity to continue their franchise research within a platform custom built to their interests. The tool is designed to assist in the exploration phase, and educate potential franchise owners on the process of buying a franchise.

“In working to take our service to the next level, we realized we had to interact with our visitors in a way that has never been done in our industry,” says Eric Bell, Franchise Gator’s Director of Sales and Service.

Franchise Gator has over 200,000 unique visitors a month researching franchise opportunities and learning more about buying their own business. This new tool will allow those visitors to track their progress as they go down the business ownership path as well as have access to more information about each franchise.

“The process of picking the right franchise opportunity can be daunting and overwhelming,” says Bell. “Many don’t understand what goes into this process, and because of that they feel intimidated. The Gator Dashboard is designed to make the Franchise Gator visitor more confident to move to the next step beyond simply picking a few concepts that interest them. This is a huge win for both the franchisor and future franchisee.”

The Gator Dashboard has many benefits for users:

  • Videos and PDF’s offering more information about specific franchise and business opportunities
  • Links to company websites
  • A place to track and note their progress with each individual business they are considering
  • An enhanced profile
  • 3 pages of questions to ask franchisors
  • Direct contact information for each opportunity – including telephone, email and URL.
  • A net worth calculator
  • Financing sources

Franchise Gator completed this just in time for their annual trade show, The International Franchise Association’s (IFA) Convention, in Orlando this year. They demonstrated this to many of the top franchisors in the industry and the feedback was very positive. “Franchise Gator continues to be innovative,” says Sue Hilger, Vice President of Franchise Development for Kiddie Academy, a Franchise Gator advertiser since 2002, “and the Dashboard is an ideal way for prospective franchisees to get a better understanding of franchising, while guiding them through the process of finding the right business for them.”

Franchise Gator will continually be updating and improving these areas for its users, adding things such as live chats with Franchisors, virtual tours of existing locations, interviews with franchisees, and more.

About Franchise Gator
Franchise Gator, (http://www.franchisegator.com), a unit of Landmark Interactive, a division of Dominion Enterprises, is widely known as the leading destination for those seeking to invest in a franchise opportunity. Now in its tenth year of operation, Franchise Gator and its network of sites offer information on hundreds of business and franchise opportunities available in 100+ industries in one convenient location on the web. In turn, Franchise Gator provides franchisors with a quality, yet cost-effective, mode of franchise marketing.

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