Frutera Trained 1,100 Employees and Community Leaders in HIV/AIDS Prevention

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In order to prevent the spread of the AIDS virus and instill moral values, Frutera trained 1,100 employees from their farms and community leaders from the southwestern villages of Guatemala in AIDS prevention with a focus on family values.

Frutera, HIV/AIDS, AIDS prevention, workshop, training

Frutera employees attending the HIV/AIDS prevention workshop

Now, I know how to avoid catching AIDS

Frutera, together with the organization Independent Anti-AIDS Committee, delivered 13 AIDS prevention workshops with a focus on family values. 1,100 employees from the banana farms in the department of Escuintla, benefitted from this training.

Over the course of one week, two doctors from the Anti-AIDS Committee conducted the workshops at the plantations and packing plants. The doctors emphasized that the best ways to prevent the spread of the HIV/AIDS virus are abstinence and/or marital fidelity.

“The purpose of these workshops is to create a change in the behavior, attitudes and beliefs of our employees by instilling them with the positive values which this company embraces---the final result being an improvement in their quality of life,” said Bernardo Roehrs, corporate director of the company. “As well, we want to help Guatemala meet the Millenium Development Goals; one of them is to combat HIV/AIDS,” stressed the director.

The vast majority of the company’s employees had never before heard of the AIDS virus. Wilson Ajtún, a banana packing plant worker said, “I never knew that AIDS existed. I want to thank Frutera for providing us with these educational workshops and, above all, for teaching us how to protect ourselves from this disease. Now, I know how to avoid catching AIDS.”

About Frutera:
FRUTERA INTERNACIONAL is one of the largest companies in the agribusiness sector of Guatemala. Produces and exports tropical fruits with the highest quality and environmental standards, committed to the welfare and development of the employees and communities. For more information, visit:

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Crista Luna
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